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Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? Workshop Summary - and Medicine National Academies of Sciences, Engineering May 20, 2016 PDF  BOOKS
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Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? Workshop Summary
Author: and Medicine National Academies of Sciences, Engineering
Year: May 20, 2016
Format: PDF
File size: PDF 4.9 MB
Language: English



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Food Literacy: How Communications and Marketing Impact Consumer Knowledge Skills and Behavior Workshop Summary In September 2015, the National Academies of Sciences, Engineering, and Medicine's Food and Nutrition Board convened a workshop in Washington D. C. to discuss the impact of communications and marketing on consumer knowledge skills and behavior regarding food nutrition and healthy eating. The workshop was divided into three sessions, each with specific goals that were developed by the planning committee. Session 1: Current State of the Science The first session focused on the current state of the science concerning the role of consumer education, health communications, and marketing commercial brand marketing, health literacy, and other forms of communication in affecting consumer knowledge skills and behavior with respect to food safety, nutrition, and other health matters.
Продовольственная грамотность: Как коммуникации и маркетинг влияют на навыки и поведение потребителей. Резюме семинара В сентябре 2015 года Совет по продовольствию и питанию Национальных академий наук, инженерии и медицины созвал семинар в Вашингтоне, округ Колумбия, чтобы обсудить влияние коммуникаций и маркетинга на навыки и поведение потребителей в отношении питания и здорового питания. Семинар был разделен на три сессии, каждая с определенными целями, которые были разработаны комитетом по планированию. Сессия 1: Текущее состояние науки Первая сессия была посвящена текущему состоянию науки, касающемуся роли просвещения потребителей, медико-санитарных коммуникаций и маркетинга коммерческих брендов, медицинской грамотности и других форм коммуникации в воздействии на навыки и поведение потребителей знания в отношении безопасности пищевых продуктов, питания и других вопросов здоровья.
Culture alimentaire : Comment les communications et le marketing influencent les compétences et le comportement des consommateurs. Résumé de l'atelier En septembre 2015, le Conseil de l'alimentation et de la nutrition des Académies nationales des sciences, de l'ingénierie et de la médecine a organisé un atelier à Washington pour discuter de l'impact des communications et du marketing sur les compétences et les comportements des consommateurs en matière de nutrition et d'alimentation saine. L'atelier a été divisé en trois sessions, chacune avec des objectifs définis qui ont été élaborés par le comité de planification. Séance 1 : État actuel de la science La première séance a porté sur l'état actuel de la science concernant le rôle de l'éducation des consommateurs, des communications sanitaires et de la commercialisation des marques commerciales, de l'éducation en matière de santé et d'autres formes de communication dans l'exposition des consommateurs aux compétences et au comportement des connaissances en matière de salubrité des aliments, de nutrition et d'autres questions de santé.
Alfabetización alimentaria: cómo la comunicación y el marketing influyen en las habilidades y el comportamiento de los consumidores. Resumen del seminario En septiembre de 2015, el Consejo de Alimentación y Nutrición de las Academias Nacionales de Ciencias, Ingeniería y Medicina convocó un seminario en Washington, D.C. para discutir el impacto de la comunicación y el marketing en las habilidades y comportamientos de los consumidores con respecto a la nutrición y la nutrición saludable. seminario se dividió en tres sesiones, cada una con objetivos definidos que fueron desarrollados por el comité de planificación. Sesión 1: Estado actual de la ciencia La primera sesión se centró en el estado actual de la ciencia, sobre el papel de la educación del consumidor, las comunicaciones sanitarias y la comercialización de marcas comerciales, la alfabetización sanitaria y otras formas de comunicación en el impacto sobre las habilidades y el comportamiento del consumidor del conocimiento en relación con la seguridad alimentaria, la nutrición y otras cuestiones de salud.
Alfabetização alimentar: Como a comunicação e o marketing influenciam as habilidades e o comportamento dos consumidores. Resumo do seminário Em setembro de 2015, o Conselho de Alimentação e Nutrição da Academia Nacional de Ciências, Engenharia e Medicina organizou um seminário em Washington D.C. para discutir o impacto da comunicação e do marketing sobre as habilidades e o comportamento dos consumidores em relação à alimentação e alimentação saudável. O seminário foi dividido em três sessões, cada uma com objetivos definidos, elaborados pelo comitê de planejamento. Sessão 1: Estado atual da ciência A primeira sessão foi sobre o estado atual da ciência, sobre o papel da educação do consumidor, comunicação médica e marketing de marcas comerciais, alfabetização médica e outras formas de comunicação nos efeitos sobre as habilidades e o comportamento dos consumidores do conhecimento sobre a segurança alimentar, nutricional e outras questões de saúde.
Alfabetizzazione alimentare: Come la comunicazione e il marketing influenzano le competenze e il comportamento dei consumatori. Riassunto del workshop Nel settembre 2015 il Consiglio per l'Alimentazione e la Nutrizione della National Academy of Science, Engineering and Medicine ha organizzato un seminario a Washington D.C. per discutere dell'impatto della comunicazione e del marketing sulle competenze e sul comportamento dei consumatori in materia di nutrizione e nutrizione sana. Il seminario è stato suddiviso in tre sessioni, ognuna con obiettivi specifici, elaborati dal comitato di pianificazione. Sessione 1: Stato attuale della scienza La prima sessione è stata incentrata sullo stato attuale della scienza riguardante il ruolo dell'educazione dei consumatori, della comunicazione sanitaria e del marketing dei marchi commerciali, dell'alfabetizzazione medica e di altre forme di comunicazione nell'influenzare le competenze e il comportamento dei consumatori delle conoscenze sulla sicurezza alimentare, sulla nutrizione e su altre questioni di salute.
bensmittelkompetenz: Wie Kommunikation und Marketing die Fähigkeiten und das Verhalten der Konsumenten beeinflussen. Zusammenfassung des Workshops Im September 2015 veranstaltete der Rat für Ernährung und Ernährung der Nationalen Akademien für Wissenschaft, Technik und Medizin einen Workshop in Washington, DC, um die Auswirkungen von Kommunikation und Marketing auf die Fähigkeiten und das Verhalten der Verbraucher in Bezug auf Ernährung und gesunde Ernährung zu diskutieren. Der Workshop gliederte sich in drei Sessions mit jeweils definierten Zielen, die vom Planungsausschuss erarbeitet wurden. tzung 1: Aktueller Stand der Wissenschaft Die erste tzung befasste sich mit dem aktuellen Stand der Wissenschaft in Bezug auf die Rolle der Verbrauchererziehung, der Gesundheitskommunikation und des Marketings kommerzieller Marken, der Gesundheitskompetenz und anderer Kommunikationsformen bei der Beeinflussung der Fähigkeiten und des Verhaltens der Verbraucher von Wissen in Bezug auf bensmittelsicherheit, Ernährung und andere Gesundheitsthemen.
Umiejętność korzystania z żywności: Jak komunikacja i marketing wpływają na umiejętności i zachowanie konsumentów. Podsumowanie warsztatów We wrześniu 2015 r. Rada ds. Żywności i Żywienia Narodowych Akademii Nauk, Inżynierii i Medycyny zwołała warsztaty w Waszyngtonie, aby omówić wpływ komunikacji i marketingu na umiejętności i zachowania konsumentów w zakresie żywienia i zdrowego odżywiania. Warsztaty zostały podzielone na trzy sesje, z których każda miała konkretne cele, które zostały opracowane przez komisję planowania. Sesja 1: Aktualny stan nauki Pierwsza sesja dotyczyła aktualnego stanu nauki w zakresie roli edukacji konsumenckiej, komunikacji zdrowotnej i marketingu marek handlowych, umiejętności czytania i pisania oraz innych form komunikacji w wpływaniu na umiejętności i zachowanie konsumentów wiedzy dotyczącej bezpieczeństwa żywności, żywienia i innych kwestii zdrowotnych.
אוריינות מזון: כיצד תקשורת ושיווק משפיעים על כישורי הצרכן וההתנהגות. תקציר הסדנה בספטמבר 2015, מועצת המזון והתזונה של האקדמיה הלאומית למדעים, הנדסה ורפואה כינסה סדנה בוושינגטון הבירה כדי לדון בהשפעת התקשורת והשיווק על כישורי הצריכה וההתנהגויות הנוגעות לתזונה ולאכילה בריאה. הסדנה חולקה לשלושה מפגשים, כל אחד עם מטרות ספציפיות, שפותחו על ידי ועדת התכנון. סשן 1: המדינה הנוכחית של המדע המפגש הראשון התמקד במצב המדעי הנוכחי בנוגע לתפקידם של החינוך הצרכני, תקשורת בריאות ושיווק של מותגים מסחריים, אוריינות בריאות וצורות תקשורת אחרות בהשפעה על כישוריהם והתנהגותם של צרכנים של ידע בנוגע לבטיחות מזון, תזונה וסוגיות בריאות אחרות.''
Gıda Okuryazarlığı: İletişim ve Pazarlama Tüketici Becerilerini ve Davranışlarını Nasıl Etkiler? Ulusal Bilim, Mühendislik ve Tıp Akademileri Gıda ve Beslenme Konseyi, Eylül 2015'te iletişim ve pazarlamanın beslenme ve sağlıklı beslenme ile ilgili tüketici becerileri ve davranışları üzerindeki etkisini tartışmak üzere Washington DC'de bir çalıştay düzenledi. Çalıştay, her biri planlama komitesi tarafından geliştirilen belirli hedeflere sahip üç oturuma ayrıldı. Oturum 1: Mevcut Bilim Durumu İlk oturum, tüketici eğitimi, sağlık iletişimi ve ticari markaların pazarlanması, sağlık okuryazarlığı ve diğer iletişim biçimlerinin gıda güvenliği, beslenme ve diğer sağlık konularına ilişkin bilgi tüketicilerinin becerilerini ve davranışlarını etkilemedeki rolüne ilişkin mevcut bilim durumuna odaklandı.
محو الأمية الغذائية: كيف تؤثر الاتصالات والتسويق على مهارات المستهلك وسلوكه. ملخص ورشة العمل في سبتمبر 2015، عقد مجلس الغذاء والتغذية التابع للأكاديميات الوطنية للعلوم والهندسة والطب ورشة عمل في واشنطن العاصمة لمناقشة تأثير الاتصالات والتسويق على مهارات وسلوكيات المستهلك فيما يتعلق بالتغذية والأكل الصحي. وقسمت حلقة العمل إلى ثلاث جلسات، لكل منها أهداف محددة، وضعتها لجنة التخطيط. الجلسة 1: الحالة العلمية الراهنة ركزت الجلسة الأولى على الحالة الراهنة للعلوم فيما يتعلق بدور تعليم المستهلكين والاتصالات الصحية وتسويق العلامات التجارية التجارية ومحو الأمية الصحية وغيرها من أشكال الاتصال في التأثير على مهارات وسلوك المستهلكين فيما يتعلق بسلامة الأغذية والتغذية والقضايا الصحية الأخرى.
식품 교육: 커뮤니케이션 및 마케팅이 소비자 기술 및 행동에 미치는 영향. 워크샵 요약 2015 년 9 월, 국립 과학, 공학 및 의학 아카데미의 식품 영양위원회는 워싱턴 D.C.에서 워크숍을 개최하여 영양 및 건강한 식습관에 대한 소비자 기술 및 행동에 대한 커뮤니케이션 및 마케팅의 영향에 대해 논의했습니다. 워크숍은 계획위원회가 개발 한 특정 목표를 가진 세 개의 세션으로 나뉩니다. 세션 1: 현재 과학 상태 첫 번째 세션은 상업용 브랜드의 소비자 교육, 건강 커뮤니케이션 및 마케팅, 건강 문해력 및 기타 형태의 커뮤니케이션의 역할에 관한 현재 과학 상태에 중점을 두었습니다. 식품 안전, 영양 및 기타 건강 문제.
糧食素養:溝通和營銷如何影響消費者的技能和行為。20159月,美國國家科學、工程和醫學研究院食品和營養理事會在華盛頓特區召開了一個研討會,討論傳播和營銷對消費者飲食和健康飲食技能和行為的影響。研討會分為三屆會議,每屆會議都有規劃委員會制定的具體目標。第一屆會議重點討論消費者教育、健康溝通和商業品牌營銷、健康素養和其他形式的溝通在影響消費者對食品安全、營養和其他健康問題的知識方面的技能和行為方面的作用。

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