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The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 (Heritage) - Daniel J. Robinson April 24, 1999 PDF  BOOKS
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The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 (Heritage)
Author: Daniel J. Robinson
Year: April 24, 1999
Format: PDF
File size: PDF 14 MB
Language: English



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The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 Introduction: In this article, we will delve into the intricaing details of "The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 a book that explores the evolution of technology and its impact on society during a pivotal period in history. The book examines how politicians, government officials, and public relations officers relied heavily on polling to shape public policy, and how this practice has shaped the democratic process. We will discuss the need to understand the technological process of modern knowledge development as the basis for human survival and the importance of developing a personal paradigm for perceiving technological advancements. Plot Summary: The book begins by highlighting the early days of polling in America, when George Gallup started conducting surveys in 1935. He believed that these polls would bring the views of ordinary citizens to the forefront, giving them a voice alongside organized interest groups. However, traditionally disadvantaged constituencies such as women, the poor, French Canadians in Canada, and African Americans in the United States were often underrepresented in Gallup surveys. This led to a significant gap between the sampled polity and the general public. The author, Robinson, situates polling within the context of market research and American opinion polling, charting its growth until its first uses by political parties in the 1960s.
The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 Введение: В этой статье мы углубимся в запутанные детали «The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945» книга, в которой исследуется эволюция технологии и ее влияние на общество в ключевой период истории. В книге рассматривается, как политики, правительственные чиновники и сотрудники по связям с общественностью в значительной степени полагались на опросы для формирования государственной политики, и как эта практика сформировала демократический процесс. Мы обсудим необходимость понимания технологического процесса развития современных знаний как основы выживания человека и важность разработки личностной парадигмы восприятия технологических достижений. Краткое изложение сюжета: Книга начинается с освещения первых дней опросов в Америке, когда Джордж Гэллап начал проводить опросы в 1935 году. Он считал, что эти опросы выведут взгляды простых граждан на первый план, дав им голос рядом с организованными группами по интересам. Тем не менее, традиционно неблагополучные избирательные округа, такие как женщины, бедные, франкоканадцы в Канаде и афроамериканцы в Соединенных Штатах, часто были недостаточно представлены в опросах Гэллапа. Это привело к значительному разрыву между выборным государством и широкой публикой. Автор, Робинсон, рассматривает опрос в контексте исследования рынка и опроса общественного мнения в Америке, планируя его рост до его первого использования политическими партиями в 1960-х годах.
The Measure of Democracy : Polling, Marketing Research and Public Life, 1930-1945 Introduction : Dans cet article, nous allons approfondir les détails confus de « The Measure of Democracy : Polling, Marketing Research, and Public Life, 1930-1945 » qui explore l'évolution de la technologie et son impact sur la société à une période clé de l'histoire. livre traite de la façon dont les politiciens, les fonctionnaires et les agents de relations publiques se sont largement appuyés sur les sondages pour façonner les politiques publiques, et de la façon dont ces pratiques ont façonné le processus démocratique. Nous discuterons de la nécessité de comprendre le processus technologique du développement des connaissances modernes comme base de la survie humaine et de l'importance de développer un paradigme personnel pour la perception des progrès technologiques. Résumé de l'histoire : livre commence par couvrir les premiers jours des sondages en Amérique, lorsque George Gallup a commencé à mener des sondages en 1935. Il croyait que ces sondages mettraient les citoyens ordinaires au premier plan en leur donnant une voix aux côtés des groupes d'intérêt organisés. Pourtant, les circonscriptions traditionnellement défavorisées, comme les femmes, les pauvres, les Canadiens français au Canada et les Afro-Américains aux États-Unis, étaient souvent sous-représentées dans les sondages Gallup. Cela a entraîné un fossé considérable entre l'État élu et le grand public. L'auteur, Robinson, examine le sondage dans le cadre d'une étude de marché et d'un sondage d'opinion en Amérique, planifiant sa croissance avant sa première utilisation par les partis politiques dans les années 1960.
The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 Introducción: En este artículo profundizaremos en detalles confusos «The Measure of Democracy: Polling, Market Research, y Vida Pública, 1930-1945» libro que explora la evolución de la tecnología y su impacto en la sociedad en un periodo clave de la historia. En el libro se analiza cómo los políticos, los funcionarios gubernamentales y los oficiales de relaciones públicas han dependido en gran medida de las encuestas para la formulación de políticas públicas, y cómo esta práctica ha dado forma al proceso democrático. Discutiremos la necesidad de entender el proceso tecnológico del desarrollo del conocimiento moderno como base de la supervivencia humana y la importancia de desarrollar un paradigma personal para percibir los avances tecnológicos. Resumen de la trama: libro comienza con la cobertura de los primeros días de las encuestas en América, cuando George Gallup comenzó a realizar encuestas en 1935. Creía que estas encuestas llevarían las opiniones de los ciudadanos de a pie, dándoles voz al lado de los grupos de interés organizados. n embargo, los distritos electorales tradicionalmente desfavorecidos, como las mujeres, los pobres, los francocanadienses en Canadá y los afroamericanos en Estados Unidos, a menudo no estaban suficientemente representados en las encuestas Gallup. Esto ha provocado una brecha significativa entre el Estado electo y el público en general. autor, Robinson, considera la encuesta en el contexto de un estudio de mercado y una encuesta de opinión en Estados Unidos, planeando su crecimiento hasta su primer uso por los partidos políticos en la década de 1960.
The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 Introdução: Este artigo irá aprofundar os detalhes confusos de «The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945», livro que explora a evolução da evolução a tecnologia e o seu impacto na sociedade durante um período crucial da história. O livro trata como políticos, funcionários do governo e funcionários de relações públicas dependeram em grande parte das sondagens para a formulação de políticas públicas, e como estas práticas formaram o processo democrático. Vamos discutir a necessidade de compreender o processo tecnológico de desenvolvimento dos conhecimentos modernos como base para a sobrevivência humana e a importância de desenvolver um paradigma pessoal de percepção dos avanços tecnológicos. Resumo da história: O livro começa com os primeiros dias de sondagens na América, quando George Gallup começou a realizar as sondagens em 1935. Ele acreditava que estas sondagens iriam colocar a visão dos cidadãos comuns em primeiro plano, dando-lhes voz ao lado de grupos organizados de interesse. No entanto, distritos eleitorais tradicionalmente desfavorecidos, como as mulheres, os pobres, os francocanadistas no Canadá e os afro-americanos nos Estados Unidos, muitas vezes não estavam suficientemente representados nas pesquisas de Gallup. Isso causou uma grande disparidade entre o Estado eleito e o público em geral. O autor, Robinson, considera a pesquisa no contexto de uma pesquisa de mercado e uma pesquisa de opinião na América, planejando o seu crescimento antes de ser usado pela primeira vez pelos partidos políticos nos anos 1960.
The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 Einleitung: In diesem Artikel werden wir in die verworrenen Details eintauchen „The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945“ ein Buch, das die Entwicklung der Technologie und ihre Auswirkungen auf die Gesellschaft untersucht ein Schlüssel Periode der Geschichte. Das Buch untersucht, wie Politiker, Regierungsbeamte und PR-Beamte sich bei der Gestaltung der öffentlichen Politik stark auf Umfragen verlassen haben und wie diese Praxis den demokratischen Prozess geprägt hat. Wir werden die Notwendigkeit diskutieren, den technologischen Prozess der Entwicklung des modernen Wissens als Grundlage des menschlichen Überlebens zu verstehen und die Bedeutung der Entwicklung eines persönlichen Paradigmas der Wahrnehmung technologischer Fortschritte. Zusammenfassung der Handlung: Das Buch beginnt mit der Berichterstattung über die frühen Tage der Umfragen in Amerika, als George Gallup 1935 begann, Umfragen durchzuführen. Er glaubte, dass diese Umfragen die Ansichten der einfachen Bürger in den Vordergrund rücken würden, indem sie ihnen eine Stimme neben organisierten Interessengruppen geben würden. Allerdings waren traditionell benachteiligte Wahlkreise wie Frauen, Arme, Frankokanadier in Kanada und Afroamerikaner in den Vereinigten Staaten in Gallup-Umfragen oft unterrepräsentiert. Dies führte zu einer erheblichen Kluft zwischen dem gewählten Staat und der Öffentlichkeit. Der Autor, Robinson, betrachtet die Umfrage im Kontext der Marktforschung und Meinungsumfrage in Amerika und plant ihr Wachstum vor ihrer ersten Verwendung durch politische Parteien in den 1960er Jahren.
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The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 Giriş: Bu yazıda, tarihin önemli bir döneminde teknolojinin evrimini ve toplum üzerindeki etkisini araştıran "The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945" kitabının karmaşık ayrıntılarını inceliyoruz. Kitap, politikacıların, hükümet yetkililerinin ve halkla ilişkiler yetkililerinin kamu politikasını şekillendirmek için ankete nasıl büyük ölçüde güvendiklerini ve bu uygulamanın demokratik süreci nasıl şekillendirdiğini inceliyor. Modern bilginin gelişiminin teknolojik sürecini, insanın hayatta kalmasının temeli olarak anlama ihtiyacını ve teknolojik başarıların algılanması için kişisel bir paradigma geliştirmenin önemini tartışacağız. Kitap, George Gallup'un 1935'te anket yapmaya başladığı Amerika'daki anketlerin ilk günlerini ele alarak başlıyor. Bu anketlerin sıradan vatandaşların görüşlerini ön plana çıkaracağına ve onlara örgütlü çıkar gruplarının yanında bir ses vereceğine inanıyordu. Bununla birlikte, kadınlar, yoksullar, Kanada'daki Fransız Kanadalılar ve Amerika Birleşik Devletleri'ndeki Afrikalı Amerikalılar gibi geleneksel olarak dezavantajlı seçmenler genellikle Gallup anketlerinde yeterince temsil edilmemiştir. Bu, seçilmiş devlet ile genel halk arasında önemli bir boşluğa yol açtı. Yazar Robinson, anketi Amerikan pazar araştırması ve kamuoyu yoklaması bağlamında görüyor ve 1960'larda siyasi partiler tarafından ilk kez kullanılmadan önce büyümesini planlıyor.
مقياس الديمقراطية: استطلاعات الرأي وأبحاث السوق والحياة العامة، 1930-1945 مقدمة: في هذه المقالة نتعمق في التفاصيل المعقدة لـ «مقياس الديمقراطية: استطلاعات الرأي وأبحاث السوق والحياة العامة، 1930-1945» كتاب يستكشف تطور التكنولوجيا وتأثيرها على المجتمع في فترة رئيسية من التاريخ. يدرس الكتاب كيف اعتمد السياسيون والمسؤولون الحكوميون ومسؤولو العلاقات العامة بشكل كبير على الاقتراع لتشكيل السياسة العامة، وكيف شكلت هذه الممارسة العملية الديمقراطية. وسنناقش الحاجة إلى فهم العملية التكنولوجية لتطوير المعرفة الحديثة كأساس لبقاء الإنسان وأهمية وضع نموذج شخصي لتصور الإنجازات التكنولوجية. ملخص الحبكة: يبدأ الكتاب بتغطية الأيام الأولى للاقتراع في أمريكا، عندما بدأ جورج غالوب إجراء الاقتراع في عام 1935. وأعرب عن اعتقاده بأن هذه الاستطلاعات ستبرز آراء المواطنين العاديين، مما يمنحهم صوتًا بجانب مجموعات المصالح المنظمة. ومع ذلك، فإن الدوائر الانتخابية المحرومة تقليديًا مثل النساء والفقراء والكنديين الفرنسيين في كندا والأمريكيين الأفارقة في الولايات المتحدة غالبًا ما كانت ممثلة تمثيلاً ناقصًا في استطلاعات غالوب. أدى ذلك إلى فجوة كبيرة بين الدولة المنتخبة وعامة الناس. ينظر المؤلف، روبنسون، إلى الاستطلاع في سياق أبحاث السوق الأمريكية واستطلاعات الرأي، ويخطط لنموه قبل استخدامه لأول مرة من قبل الأحزاب السياسية في الستينيات.

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