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Creating Value with Big Data Analytics Making Smarter Marketing Decisions - Peter C. Verhoef, Edwin Kooge, Natasha Walk 2016 PDF Routledge BOOKS OS AND DB
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Creating Value with Big Data Analytics Making Smarter Marketing Decisions
Author: Peter C. Verhoef, Edwin Kooge, Natasha Walk
Year: 2016
Pages: 338
Format: PDF
File size: 13,3 MB
Language: ENG



Creating Value with Big Data Analytics - Making Smarter Marketing Decisions In today's digital age, we are constantly generating vast amounts of data about ourselves, our behaviors, and our preferences. However, this wealth of information is meaningless without the proper tools and strategies to harness it. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions provides a comprehensive guide to leveraging big data and analytics to make informed marketing choices. The book begins by exploring the evolution of technology and how it has shaped our understanding of the world. It highlights the need for a personal paradigm shift in how we perceive technological advancements, recognizing their potential to bring humanity together rather than drive us further apart. As we delve into the world of big data analytics, we learn how organizations can leverage this information to create value and drive business success.
Создание ценности с помощью аналитики больших данных - принятие более разумных маркетинговых решений В современную цифровую эпоху мы постоянно генерируем огромное количество данных о себе, своем поведении и своих предпочтениях. Тем не менее, это богатство информации бессмысленно без надлежащих инструментов и стратегий для ее использования. Создание ценности с помощью аналитики больших данных: принятие более разумных маркетинговых решений предоставляет комплексное руководство по использованию больших данных и аналитики для принятия обоснованных маркетинговых решений. Книга начинается с изучения эволюции технологий и того, как она сформировала наше понимание мира. Это подчеркивает необходимость изменения личной парадигмы в том, как мы воспринимаем технологические достижения, признавая их потенциал для объединения человечества, а не для того, чтобы раздвигать нас дальше. Углубляясь в мир аналитики больших данных, мы узнаем, как организации могут использовать эту информацию для создания ценности и достижения успеха в бизнесе.
Créer de la valeur avec Big Data Analysis - Prendre des décisions de marketing plus intelligentes À l'ère numérique d'aujourd'hui, nous générons constamment une grande quantité de données sur nous-mêmes, nos comportements et nos préférences. Pourtant, cette richesse d'information n'a aucun sens sans les outils et les stratégies appropriés pour l'utiliser. Créer de la valeur avec Big Data Analysis : Prendre des décisions marketing plus intelligentes fournit des conseils complets sur l'utilisation du Big Data et de l'analyse pour prendre des décisions marketing éclairées. livre commence par une étude de l'évolution de la technologie et de la façon dont elle a façonné notre compréhension du monde. Cela souligne la nécessité de changer le paradigme personnel dans la façon dont nous percevons les progrès technologiques, en reconnaissant leur potentiel pour unir l'humanité plutôt que de nous pousser plus loin. En approfondissant le monde de l'analyse Big Data, nous apprenons comment les entreprises peuvent utiliser ces informations pour créer de la valeur et réussir dans les affaires.
Creación de valor con análisis de big data: toma de decisiones de marketing más inteligentes En la era digital actual, constantemente generamos una gran cantidad de datos sobre nosotros mismos, nuestro comportamiento y nuestras preferencias. n embargo, esta riqueza de información carece de sentido sin las herramientas y estrategias adecuadas para utilizarla. Creación de valor con análisis de big data: tomar decisiones de marketing más inteligentes proporciona una guía integral sobre el uso de big data y análisis para tomar decisiones de marketing informadas. libro comienza estudiando la evolución de la tecnología y cómo ha moldeado nuestra comprensión del mundo. Esto subraya la necesidad de cambiar el paradigma personal en la forma en que percibimos los avances tecnológicos, reconociendo su potencial para unir a la humanidad y no para empujarnos más lejos. Al profundizar en el mundo de los análisis de big data, aprendemos cómo las organizaciones pueden utilizar esta información para crear valor y lograr el éxito empresarial.
Criar valor usando analistas de big data - tomar decisões de marketing mais razoáveis Na era digital atual, estamos sempre gerando uma grande quantidade de dados sobre nós mesmos, o nosso comportamento e as nossas preferências. No entanto, essa riqueza de informação não faz sentido sem ferramentas e estratégias adequadas para o seu uso. Criação de valor com analistas de big data: a adoção de soluções de marketing mais razoáveis fornece uma guia completa sobre o uso de big data e analistas para tomar decisões de marketing razoáveis. O livro começa com o estudo da evolução da tecnologia e como ele moldou a nossa compreensão do mundo. Isso ressalta a necessidade de mudar o paradigma pessoal na forma como percebemos os avanços tecnológicos, reconhecendo o seu potencial para unir a humanidade, e não para nos afastar mais. Ao se aprofundar no mundo dos analistas de big data, aprenderemos como as organizações podem usar essas informações para criar valor e obter sucesso nos negócios.
Creazione di valore attraverso gli analisti dei big data - prendere decisioni di marketing più intelligenti Nell'era digitale moderna, generiamo continuamente una quantità enorme di dati su noi stessi, i nostri comportamenti e le nostre preferenze. Tuttavia, questa ricchezza di informazioni è inutile senza strumenti e strategie adeguate per usarli. Creazione di valore grazie agli analisti di grandi dimensioni: l'adozione di soluzioni di marketing più intelligenti fornisce una guida completa all'utilizzo dei big data e degli analisti per prendere decisioni di marketing ragionevoli. Il libro inizia studiando l'evoluzione della tecnologia e come ha formato la nostra comprensione del mondo. Ciò sottolinea la necessità di cambiare il paradigma personale nel modo in cui percepiamo i progressi tecnologici, riconoscendone il potenziale per unire l'umanità e non per spingerci oltre. Approfondendo il mondo degli analisti di big data, scopriamo come le organizzazioni possono utilizzare queste informazioni per creare valore e ottenere successo aziendale.
Wertschöpfung durch Big Data Analytics - intelligentere Marketingentscheidungen treffen Im heutigen digitalen Zeitalter generieren wir kontinuierlich riesige Datenmengen über uns, unser Verhalten und unsere Präferenzen. Diese Fülle an Informationen ist jedoch ohne die richtigen Werkzeuge und Strategien, um sie zu nutzen, bedeutungslos. Wertschöpfung durch Big Data Analytics: Intelligentere Marketingentscheidungen zu treffen, bietet einen umfassenden itfaden zur Nutzung von Big Data und Analytics, um fundierte Marketingentscheidungen zu treffen. Das Buch beginnt mit einer Untersuchung der Entwicklung der Technologie und wie sie unser Verständnis der Welt geprägt hat. Dies unterstreicht die Notwendigkeit eines persönlichen Paradigmenwechsels in der Art und Weise, wie wir technologische Fortschritte wahrnehmen und ihr Potenzial erkennen, die Menschheit zu vereinen, anstatt uns weiter zu treiben. Indem wir tiefer in die Welt der Big Data Analytics eintauchen, lernen wir, wie Unternehmen diese Informationen nutzen können, um Wert zu schaffen und Geschäftserfolg zu erzielen.
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Büyük Veri Analitiği ile Değer Yaratmak - Daha Akıllı Pazarlama Kararları Vermek Günümüz dijital çağında, kendimiz, davranışlarımız ve tercihlerimiz hakkında sürekli olarak büyük miktarda veri üretiyoruz. Ancak bu bilgi zenginliği, onu kullanmak için uygun araçlar ve stratejiler olmadan anlamsızdır. Büyük veri analitiği ile değer yaratmak - Daha akıllı pazarlama kararları almak, bilinçli pazarlama kararları almak için büyük veri ve analitiği kullanmak için kapsamlı bir rehber sağlar. Kitap, teknolojinin evrimini ve dünya anlayışımızı nasıl şekillendirdiğini inceleyerek başlıyor. Bu, teknolojik gelişmeleri nasıl algıladığımız konusunda kişisel bir paradigma değişimine duyulan ihtiyacı vurgulamakta, bizi daha da uzaklaştırmak yerine insanlığı birleştirme potansiyellerini kabul etmektedir. Büyük veri analitiği dünyasına girerek, kuruluşların bu bilgileri değer yaratmak ve iş dünyasında başarılı olmak için nasıl kullanabileceklerini öğreniyoruz.
خلق قيمة من خلال تحليلات البيانات الضخمة - اتخاذ قرارات تسويقية أكثر ذكاءً في العصر الرقمي اليوم، نقوم باستمرار بتوليد كميات هائلة من البيانات عن أنفسنا وسلوكنا وتفضيلاتنا. ومع ذلك، فإن هذه الثروة من المعلومات لا معنى لها بدون الأدوات والاستراتيجيات المناسبة لاستخدامها. خلق قيمة مع تحليلات البيانات الضخمة - يوفر اتخاذ قرارات تسويقية أكثر ذكاءً دليلاً شاملاً لاستخدام البيانات الضخمة والتحليلات لاتخاذ قرارات تسويقية مستنيرة. يبدأ الكتاب بفحص تطور التكنولوجيا وكيف شكل فهمنا للعالم. يسلط هذا الضوء على الحاجة إلى تحول نموذجي شخصي في كيفية إدراكنا للتقدم التكنولوجي، وإدراك قدرتها على توحيد البشرية بدلاً من دفعنا بعيدًا. من خلال الخوض في عالم تحليلات البيانات الضخمة، نتعلم كيف يمكن للمؤسسات استخدام هذه المعلومات لخلق قيمة والنجاح في الأعمال.

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