BOOKS - The Revenge of Analog: Real Things and Why They Matter
The Revenge of Analog: Real Things and Why They Matter - David Sax November 8, 2016 PDF  BOOKS
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The Revenge of Analog: Real Things and Why They Matter
Author: David Sax
Year: November 8, 2016
Format: PDF
File size: PDF 2.9 MB
Language: English



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The Revenge of Analog Real Things and Why They Matter: A Comprehensive Description of the Plot The Revenge of Analog Real Things and Why They Matter is a thought-provoking book written by David Sax that delves into the resurgence of analog goods and ideas in today's digital age. The book explores the unexpected comeback of tangible items such as notebooks, records, and stationery, and how they have become cool again despite the rise of technology. Sax's work uncovers a profound truth about human behavior and the limitations of a purely digital existence, highlighting the enduring appeal of physical objects and the importance of maintaining a balance between the virtual and real worlds. The Plot The book begins by examining the notion that technology would lead to a digital utopia, where everything would be readily available online and obsolete physical objects would become extinct. However, Sax reveals that this vision has not come to pass, and instead, we have seen a resurgence of analog goods and ideas. He argues that humans have a deep-seated need for tangibility and sensory experiences, which cannot be replicated through screens alone. Sax takes readers on a journey across various industries, from film photography to brick-and-mortar retail, demonstrating how entrepreneurs and small business owners have found success by selling real, tangible things. He shows how independent bookstores have sprouted up across the country, despite the rise of e-books, and how vinyl record sales have grown over ten times in the past decade. Even tech giants like Google and Facebook are rediscovering the value of pen and paper in driving their brightest ideas.
The Revenge of Analog Real Things and Why They Matter: A Comprehensive Description of the Plot The Revenge of Analog Real Things and Why They Matter - вдохновляющая на размышления книга, написанная Дэвидом Саксом, которая углубляется в возрождение аналоговых товаров и идей в современную цифровую эпоху. В книге рассказывается о неожиданном возвращении материальных вещей, таких как ноутбуки, пластинки и канцелярские принадлежности, и о том, как они снова стали крутыми, несмотря на рост технологий. Работа Сакса раскрывает глубокую правду о поведении человека и ограничениях чисто цифрового существования, подчеркивая непреходящую привлекательность физических объектов и важность поддержания баланса между виртуальным и реальным мирами. Сюжет Книга начинается с изучения идеи о том, что технологии приведут к цифровой утопии, когда все будет доступно онлайн и устаревшие физические объекты исчезнут. Однако Сакс показывает, что это видение не осуществилось, и вместо этого мы увидели возрождение аналоговых товаров и идей. Он утверждает, что у людей есть глубинная потребность в осязаемости и чувственных переживаниях, которые не могут быть воспроизведены только через экраны. Sax проводит читателей в путешествие по различным отраслям, от плёночной фотографии до розничной торговли, демонстрируя, как предприниматели и владельцы малого бизнеса нашли успех, продавая реальные, осязаемые вещи. Он показывает, как независимые книжные магазины выросли по всей стране, несмотря на рост электронных книг, и как продажи виниловых пластинок выросли более чем в десять раз за последнее десятилетие. Даже такие технологические гиганты, как Google и Facebook, заново открывают ценность пера и бумаги в продвижении своих самых ярких идей.
The Revenge of Analogic Real Things and Why They Matter : A Comprehensive Description of the Plot The Revenge of Analogic Real Things and Why They Matter - un livre inspirant de réflexion écrit par David Sachs qui s'approfondit dans la renaissance des produits et des idées analogiques à l'ère numérique moderne. livre parle du retour inattendu de biens matériels tels que les ordinateurs portables, les disques et les fournitures de bureau, et de la façon dont ils sont redevenus cool malgré la croissance de la technologie. travail de Sachs révèle une vérité profonde sur le comportement humain et les limites de l'existence purement numérique, soulignant l'attrait constant des objets physiques et l'importance de maintenir l'équilibre entre les mondes virtuel et réel. L'histoire livre commence par explorer l'idée que la technologie conduira à une utopie numérique quand tout sera disponible en ligne et que les objets physiques obsolètes disparaîtront. Cependant, Sachs montre que cette vision ne s'est pas réalisée, et au lieu de cela, nous avons vu renaître des biens et des idées analogiques. Il affirme que les gens ont un besoin profond de tangibilité et d'expériences sensorielles qui ne peuvent être reproduites uniquement à travers les écrans. Sax emmène les lecteurs dans un voyage à travers les différents secteurs, de la photographie à la vente au détail, montrant comment les entrepreneurs et les propriétaires de petites entreprises ont trouvé le succès en vendant des choses réelles et tangibles. Il montre comment les librairies indépendantes ont augmenté dans tout le pays malgré la croissance des livres électroniques et comment les ventes de disques vinyles ont plus que décuplé au cours de la dernière décennie. Même les géants technologiques comme Google et Facebook redécouvrent la valeur de la plume et du papier dans la promotion de leurs idées les plus brillantes.
The Revenge of Analog Real Things and Why They Matter: A Comprehensive Description of the Plot The Revenge of Analog Real Things and Why They Matter es una reflexión inspiradora un libro escrito por David Sachs que profundiza en el renacimiento de los bienes e ideas analógicas en la era digital moderna. libro narra el inesperado regreso de cosas materiales, como ordenadores portátiles, discos y papelería, y cómo volvieron a estar frescas a pesar del auge de la tecnología. trabajo de Sachs revela la verdad profunda sobre el comportamiento humano y las limitaciones de la existencia puramente digital, destacando el atractivo perdurable de los objetos físicos y la importancia de mantener el equilibrio entre los mundos virtuales y reales. La trama libro comienza explorando la idea de que la tecnología conducirá a la utopía digital cuando todo esté disponible en línea y los objetos físicos obsoletos desaparezcan. n embargo, Sachs muestra que esta visión no se materializó, y en cambio vimos un resurgimiento de bienes e ideas analógicas. Afirma que las personas tienen una necesidad profunda de tangibilidad y experiencias sensoriales que no se pueden reproducir solo a través de las pantallas. Sax lleva a los lectores a recorrer diversas industrias, desde la fotografía de película hasta la venta al por menor, demostrando cómo los empresarios y propietarios de pequeñas empresas han encontrado el éxito vendiendo cosas reales y tangibles. Muestra cómo las librerías independientes han crecido en todo el país a pesar del crecimiento de los libros electrónicos, y cómo las ventas de discos de vinilo han crecido más de diez veces en la última década. Incluso gigantes tecnológicos como Google y Facebook están redescubriendo el valor de la pluma y el papel en la promoción de sus ideas más llamativas.
The Revenge of Analisi Real Things and Why They Matter: A Componhensive Descrizione of the Plot The Revenge of Analisi Real Things and Why They Matter è un libro di ispirazione scritto da David Sachs che si approfondisce nella rinascita prodotti e idee analogici nell'era digitale moderna. Il libro parla del ritorno inaspettato di cose materiali, come computer portatili, dischi e accessori, e di come sono tornati a essere fighi nonostante la crescita della tecnologia. Il lavoro di Sachs rivela la profonda verità sul comportamento umano e le limitazioni dell'esistenza puramente digitale, sottolineando l'attrattività costante degli oggetti fisici e l'importanza di mantenere un equilibrio tra il mondo virtuale e quello reale. La trama del libro inizia studiando l'idea che la tecnologia porterà all'utopia digitale quando tutto è disponibile online e oggetti fisici obsoleti scompaiono. Tuttavia, Sachs dimostra che questa visione non si è concretizzata, e invece abbiamo visto la rinascita di beni e idee analogiche. Sostiene che la gente ha un bisogno profondo di tangibilità e esperienze sensuali che non possono essere riprodotte solo attraverso gli schermi. Sax conduce i lettori in un viaggio in diversi settori, dalla fotografia al dettaglio, dimostrando come gli imprenditori e i proprietari delle piccole imprese hanno trovato il successo vendendo cose reali e tangibili. Mostra come le librerie indipendenti sono cresciute in tutto il paese, nonostante l'aumento dei libri elettronici, e come le vendite di dischi in vinile sono più che decuplicate nell'ultimo decennio. Anche i giganti della tecnologia come Google e Facebook stanno riscoprendo il valore della penna e della carta nel promuovere le loro idee più brillanti.
The Revenge of Analog Real Things and Why They Matter: A Comprehensive Description of the Plot Die Revenge of Analog Real Things and Why They Matter ist ein inspirierendes Buch von David Sachs, das tief in die Renaissance eintaucht analoge Produkte und Ideen im heutigen digitalen Zeitalter. Das Buch erzählt von der unerwarteten Rückkehr materieller Dinge wie Laptops, Schallplatten und Schreibwaren und wie sie trotz des Anstiegs der Technologie wieder cool wurden. Sachs "Arbeit enthüllt eine tiefe Wahrheit über das menschliche Verhalten und die Grenzen einer rein digitalen Existenz und betont die anhaltende Attraktivität physischer Objekte und die Bedeutung der Aufrechterhaltung eines Gleichgewichts zwischen der virtuellen und der realen Welt. Das Buch beginnt mit der Idee, dass Technologie zu einer digitalen Utopie führen wird, wenn alles online verfügbar ist und veraltete physische Objekte verschwinden. Sachs zeigt jedoch, dass diese Vision nicht verwirklicht wurde und wir stattdessen ein Wiederaufleben analoger Güter und Ideen erlebten. Er argumentiert, dass Menschen ein tiefes Bedürfnis nach Greifbarkeit und sinnlichen Erfahrungen haben, die nicht nur durch Bildschirme reproduziert werden können. Sax nimmt die ser mit auf eine Reise durch eine Vielzahl von Branchen, von der Filmfotografie bis zum Einzelhandel, und zeigt, wie Unternehmer und Kleinunternehmer Erfolg hatten, indem sie echte, greifbare Dinge verkauften. Es zeigt, wie unabhängige Buchhandlungen im ganzen Land trotz des Anstiegs der E-Books gewachsen sind und wie sich der Umsatz mit Vinylplatten in den letzten zehn Jahren mehr als verzehnfacht hat. Selbst Tech-Giganten wie Google und Facebook entdecken den Wert von Stift und Papier bei der Förderung ihrer klügsten Ideen wieder.
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Analog Gerçek Şeylerin İntikamı ve Neden Önemli Oldukları: Arsanın Kapsamlı Bir Açıklaması Analog Gerçek Şeylerin İntikamı ve Neden Önemli Oldukları, David Sachs tarafından yazılan ve modern dijital çağda yeniden doğuş analog mallarına ve fikirlerine giren, düşündürücü bir kitaptır. Kitap, dizüstü bilgisayarlar, kayıtlar ve kırtasiye malzemeleri gibi maddi eşyaların beklenmedik bir şekilde geri dönüşünü ve teknolojinin yükselişine rağmen nasıl tekrar serinlediklerini anlatıyor. Sachs'ın çalışması, insan davranışı ve tamamen dijital varoluşun sınırlamaları hakkında derin bir gerçeği ortaya koyuyor, fiziksel nesnelerin kalıcı çekiciliğini ve sanal ve gerçek dünyalar arasında bir denge sağlamanın önemini vurguluyor. Kitap, teknolojinin her şey çevrimiçi olduğunda ve eski fiziksel nesneler ortadan kalktığında dijital ütopyaya yol açacağı fikrini keşfederek başlar. Ancak Sachs, bu vizyonun gerçekleşmediğini ve bunun yerine analog malların ve fikirlerin canlandığını gördük. İnsanların yalnızca ekranlar aracılığıyla üretilemeyen somut ve duyusal deneyimlere derin bir ihtiyacı olduğunu savunuyor. Sax, okuyucuları film fotoğrafçılığından perakendeye kadar değişen sektörlerde bir yolculuğa çıkarıyor ve girişimcilerin ve küçük işletme sahiplerinin gerçek, somut şeyler satarak nasıl başarı elde ettiklerini gösteriyor. Bağımsız kitapçıların e-kitapların yükselişine rağmen ülke genelinde nasıl büyüdüğünü ve vinil satışlarının son on yılda on kattan fazla büyüdüğünü gösteriyor. Google ve Facebook gibi teknoloji devleri bile en parlak fikirlerini tanıtmak için kalem ve kağıdın değerini yeniden keşfediyor.
模擬真實事物及其原因的復仇:模擬真實事物及其原因的復仇-由大衛·薩克斯(David Sachs)撰寫的啟發性反思書,深入研究現代數字時代模擬產品和思想的復興。這本書講述了筆記本電腦,唱片和文具等有形物品的意外回歸,以及盡管技術不斷發展,它們又如何變得陡峭。薩克斯(Sachs)的工作揭示了人類行為和純粹數字存在的局限性的深刻真相,強調了物理對象的持久吸引力以及保持虛擬世界與現實世界之間平衡的重要性。情節本書首先探討了一個想法,即當所有東西都可以在線訪問並且過時的物理物體消失時,技術將導致數字烏托邦。但是,薩克斯(Sachs)表明這一願景尚未實現,相反,我們看到了模擬商品和思想的復興。他認為,人們對感官和感官體驗的深刻需求不能僅通過屏幕復制。薩克斯(Sax)帶領讀者穿越從彩繪攝影到零售的各個行業,展示企業家和小企業主如何通過出售真實而有形的東西而獲得成功。它顯示了盡管電子書有所增加,但獨立書店在全國範圍內的增長以及黑膠唱片銷量在過去十中增長了十倍以上。甚至像谷歌和Facebook這樣的科技巨頭也在重新發現筆和紙張在推廣他們最聰明的想法方面的價值。

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