BOOKS - Branding Trust: Advertising and Trademarks in Nineteenth-Century America (Ame...
Branding Trust: Advertising and Trademarks in Nineteenth-Century America (American Business, Politics, and Society) - Jennifer Black Expected publication December 5, 2023 PDF  BOOKS
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Branding Trust: Advertising and Trademarks in Nineteenth-Century America (American Business, Politics, and Society)
Author: Jennifer Black
Year: Expected publication December 5, 2023
Format: PDF
File size: PDF 83 MB
Language: English



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The book "Branding Trust: Advertising, Trademarks, and the Rise of Modern America" by Jennifer M. Black provides a comprehensive analysis of the evolution of advertising and branding in nineteenth-century America, highlighting its impact on business, politics, and society. The text focuses on the need to understand the technological process of developing modern knowledge as the basis for humanity's survival and unity in a warring world. In the early nineteenth century, the American commercial market was chaotic and unregulated, with knockoffs and fraudulent products thriving. To establish trust and credibility, entrepreneurs relied on their personal reputations, but as trade routes expanded and industrialization accelerated, new markets with enormous potential emerged. To tap into these markets, advertisers developed innovative ways to convince distant customers of their trustworthiness. Through visual and textual evidence, including early advertisements, the author traces the intertwining of character and class themes with graphic design, trademark law, and ethical business practices. Manufacturers employed legal strategies to protect their intellectual property, taking action against counterfeits and frauds.
В книге Дженнифер М. Блэк «Branding Trust: Advertising, Trademarks, and the Rise of Modern America» представлен всесторонний анализ эволюции рекламы и брендинга в Америке девятнадцатого века, освещающий его влияние на бизнес, политику и общество. Текст акцентирует внимание на необходимости понимания технологического процесса развития современных знаний как основы выживания и единства человечества в воюющем мире. В начале девятнадцатого века американский коммерческий рынок был хаотичным и нерегулируемым, процветали подделки и мошеннические продукты. Для установления доверия и доверия предприниматели опирались на свою личную репутацию, но по мере расширения торговых путей и ускорения индустриализации появились новые рынки с огромным потенциалом. Чтобы выйти на эти рынки, рекламодатели разработали инновационные способы убедить удаленных клиентов в своей благонадежности. Через визуальные и текстовые доказательства, включая раннюю рекламу, автор прослеживает переплетение характерных и классовых тем с графическим дизайном, законом о товарных знаках и этической деловой практикой. Производители использовали легальные стратегии для защиты своей интеллектуальной собственности, предпринимая меры против подделок и мошенничеств.
livre de Jennifer M. Black, « Branding Trust : Advertising, Trademarks, and the Rise of Modern America », présente une analyse complète de l'évolution de la publicité et de l'image de marque en Amérique du XIXe siècle, soulignant son impact sur les affaires, la politique et la société. texte met l'accent sur la nécessité de comprendre le processus technologique du développement des connaissances modernes comme base de la survie et de l'unité de l'humanité dans un monde en guerre. Au début du XIXe siècle, le marché commercial américain était chaotique et non réglementé, les contrefaçons et les produits frauduleux prospéraient. Pour établir la confiance et la crédibilité, les entrepreneurs se sont appuyés sur leur réputation personnelle, mais à mesure que les voies commerciales se développaient et que l'industrialisation s'accélérait, de nouveaux marchés avaient un potentiel énorme. Pour pénétrer ces marchés, les annonceurs ont développé des moyens innovants de convaincre les clients distants de leur fiabilité. À travers des preuves visuelles et textuelles, y compris des publicités précoces, l'auteur trace l'entrelacement de thèmes caractéristiques et de classe avec la conception graphique, la loi sur les marques et les pratiques commerciales éthiques. s fabricants ont utilisé des stratégies légales pour protéger leur propriété intellectuelle en prenant des mesures contre la contrefaçon et la fraude.
libro de Jennifer M. Black «Branding Trust: Advertising, Trademarks, and the Rise of Modern America» presenta un análisis exhaustivo de la evolución de la publicidad y el branding en América del siglo XIX, destacando su impacto en los negocios, la política y la sociedad. texto hace hincapié en la necesidad de comprender el proceso tecnológico del desarrollo del conocimiento moderno como base para la supervivencia y la unidad de la humanidad en un mundo en guerra. A principios del siglo XIX, el mercado comercial estadounidense era caótico y no regulado, las falsificaciones y los productos fraudulentos florecían. Para generar confianza y confianza, los empresarios confiaron en su reputación personal, pero a medida que las rutas comerciales se expandieron y la industrialización se aceleró, surgieron nuevos mercados con un enorme potencial. Para llegar a estos mercados, los anunciantes han desarrollado formas innovadoras de convencer a los clientes remotos de su credibilidad. A través de pruebas visuales y textuales, incluyendo la publicidad anticipada, el autor traza el entrelazamiento de temas característicos y de clase con el diseño gráfico, la ley de marcas y las prácticas comerciales éticas. fabricantes han utilizado estrategias legales para proteger su propiedad intelectual, tomando medidas contra las falsificaciones y fraudes.
O livro «Branding Trust: Advertising, Trademarks, and the Rise of Modern America», de Jennifer M. Black, apresenta uma análise completa da evolução da publicidade e da marca na América do século XIX. O texto enfatiza a necessidade de compreender o processo tecnológico de desenvolvimento do conhecimento moderno como base para a sobrevivência e unidade da humanidade no mundo em guerra. No início do século XIX. O mercado comercial americano era caótico e não regulado, florescendo falsificações e produtos fraudulentos. Para estabelecer confiança e confiança, os empresários basearam-se na sua reputação pessoal, mas à medida que as vias comerciais se expandiram e aceleraram a industrialização, novos mercados com enorme potencial. Para entrar nesses mercados, os anunciantes desenvolveram maneiras inovadoras de convencer os clientes remotos de sua benemérita. Através de provas visuais e textuais, incluindo anúncios iniciais, o autor traça a interligação de temas característicos e de classe com design gráfico, lei de marcas e práticas éticas de negócios. Os fabricantes usaram estratégias legais para proteger sua propriedade intelectual, tomando medidas contra falsificações e fraudes.
Il libro di Jennifer M. Black, «Branding Trust: Advertising, Trademarks, and the Rise of Modern America», fornisce un'analisi completa dell'evoluzione della pubblicità e del brand nell'America del Novecento, che ne mette in luce l'impatto sulle imprese, la politica e la società. Il testo sottolinea la necessità di comprendere il processo tecnologico di sviluppo della conoscenza moderna come base per la sopravvivenza e l'unità dell'umanità in un mondo in guerra. All'inizio del diciannovesimo secolo, il mercato commerciale americano era caotico e non regolamentato, fiorivano contraffazioni e prodotti fraudolenti. Per creare fiducia e fiducia, gli imprenditori si sono basati sulla loro reputazione personale, ma con l'espansione delle vie commerciali e l'accelerazione dell'industrializzazione sono emersi nuovi mercati con enormi potenzialità. Per entrare in questi mercati, gli inserzionisti hanno sviluppato modi innovativi per convincere i clienti remoti della loro convenienza. Attraverso le prove visive e testuali, inclusa la pubblicità precoce, l'autore traccia l'intreccio di argomenti caratteristici e di classe con il design grafico, la legge sui marchi e le pratiche etiche aziendali. I produttori hanno usato strategie legali per proteggere la loro proprietà intellettuale, adottando misure contro contraffazioni e frodi.
Jennifer M. Blacks Buch Branding Trust: Advertising, Trademarks, and the Rise of Modern America bietet eine umfassende Analyse der Entwicklung von Werbung und Branding im Amerika des neunzehnten Jahrhunderts und beleuchtet ihre Auswirkungen auf Wirtschaft, Politik und Gesellschaft. Der Text betont die Notwendigkeit, den technologischen Prozess der Entwicklung des modernen Wissens als Grundlage für das Überleben und die Einheit der Menschheit in einer kriegerischen Welt zu verstehen. Zu Beginn des 19. Jahrhunderts war der amerikanische Handelsmarkt chaotisch und unreguliert, Fälschungen und betrügerische Produkte blühten auf. Um Vertrauen und Glaubwürdigkeit aufzubauen, stützten sich die Unternehmer auf ihren persönlichen Ruf, aber mit der Ausweitung der Handelswege und der Beschleunigung der Industrialisierung entstanden neue Märkte mit enormem Potenzial. Um diese Märkte zu erreichen, haben Werbetreibende innovative Wege entwickelt, um Remote-Kunden von ihrer Vertrauenswürdigkeit zu überzeugen. Durch visuelle und textuelle Beweise, einschließlich früher Werbung, zeichnet der Autor die Verflechtung von Charakter- und Klassenthemen mit Grafikdesign, Markenrecht und ethischen Geschäftspraktiken nach. Die Hersteller nutzten legale Strategien, um ihr geistiges Eigentum zu schützen, indem sie gegen Fälschungen und Betrug vorgingen.
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Jennifer M. Black'in "Branding Trust: Advertising, Tradements, and the Rise of Modern America" (Marka Güveni: Reklamcılık, Ticari Markalar ve Modern Amerika'nın Yükselişi) adlı kitabı, on dokuzuncu yüzyıl Amerika'sında reklamcılık ve markalaşmanın evriminin kapsamlı bir analizini sunar ve iş, siyaset ve toplum üzerindeki etkisini vurgular. Metin, modern bilginin gelişiminin teknolojik sürecini, savaşan bir dünyada insanlığın hayatta kalması ve birliği için temel olarak anlama ihtiyacına odaklanmaktadır. On dokuzuncu yüzyılın başlarında, Amerikan ticari pazarı kaotik ve düzensizdi, sahte ve hileli ürünler gelişiyordu. Güven ve itimat oluşturmak için girişimciler kişisel itibarlarına güveniyorlardı, ancak ticaret yolları genişledikçe ve sanayileşme hızlandıkça, büyük potansiyele sahip yeni pazarlar ortaya çıktı. Bu pazarlara girmek için, reklamverenler uzaktaki müşterileri güvenilirliklerine ikna etmek için yenilikçi yollar geliştirdiler. Erken reklamcılık da dahil olmak üzere görsel ve metinsel kanıtlarla yazar, karakteristik ve sınıf temalarının grafik tasarım, ticari marka hukuku ve etik iş uygulamaları ile iç içe geçmesini izler. Üreticiler, sahtecilik ve sahtekarlığa karşı harekete geçerek fikri mülkiyetlerini korumak için yasal stratejiler kullanmışlardır.
يقدم كتاب جينيفر إم بلاك «Branding Trust: Advertising, Trademarks and the Rise of Modern America» تحليلاً شاملاً لتطور الإعلان والعلامات التجارية في أمريكا القرن التاسع عشر، مع تسليط الضوء على تأثيره على الأعمال والسياسة والمجتمع. ويركز النص على الحاجة إلى فهم العملية التكنولوجية لتطوير المعرفة الحديثة كأساس لبقاء البشرية ووحدتها في عالم متحارب. في أوائل القرن التاسع عشر، كانت السوق التجارية الأمريكية فوضوية وغير منظمة، مع ازدهار المنتجات المقلدة والمحتالة. ولإرساء الثقة، اعتمد منظمو المشاريع على سمعتهم الشخصية، ولكن مع توسع طرق التجارة وتسارع التصنيع، ظهرت أسواق جديدة ذات إمكانات كبيرة. لدخول هذه الأسواق، طور المعلنون طرقًا مبتكرة لإقناع العملاء عن بُعد بجدارة بالثقة. من خلال الأدلة المرئية والنصية، بما في ذلك الإعلان المبكر، يتتبع المؤلف تشابك المواضيع المميزة والفئوية مع التصميم الجرافيكي وقانون العلامات التجارية والممارسات التجارية الأخلاقية. استخدم المصنعون استراتيجيات قانونية لحماية ممتلكاتهم الفكرية من خلال اتخاذ إجراءات ضد التزوير والاحتيال.

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