The book "Midiendo el cambio social: Desempeño y rendición de cuentas en un mundo complejo" by Deusto University is a thought-provoking exploration of the impact of technology on society and the importance of understanding the process of technological evolution to ensure the survival of humanity. The author argues that the rapid pace of technological change has led to a complex world where individuals and societies must adapt quickly to stay relevant. The book emphasizes the need for a personal paradigm for perceiving the technological process of developing modern knowledge, which can serve as the foundation for the survival of humanity and the unity of people in a divided world. The book begins by highlighting the significance of technology in shaping our world and the need for a comprehensive understanding of its evolution. The author posits that technology has transformed the way we live, work, and communicate, and it continues to shape our future. However, this rapid evolution also brings about challenges such as job displacement, privacy concerns, and environmental degradation. Therefore, it is crucial to understand the technological process to navigate these changes effectively. The author then delves into the concept of performance and accountability in the digital age. They argue that the traditional metrics of success, such as GDP and economic growth, are no longer sufficient to measure progress.

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