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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions - Dan Ariely February 19, 2008 PDF  BOOKS
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
Year: February 19, 2008
Format: PDF
File size: PDF 1.7 MB
Language: English



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Predictably Irrational Revised and Expanded Edition The Hidden Forces That Shape Our Decisions The book "Predictably Irrational Revised and Expanded Edition The Hidden Forces That Shape Our Decisions" by Dan Ariely is a thought-provoking exploration of the irrational forces that guide our decision-making processes, leading us to make choices that often defy logic and reason. The author, a behavioral economist at Duke University, argues that our reliance on traditional economic theory to design personal, national, and global policies may be misguided and potentially dangerous. The book begins by examining how we think about money and the factors that influence our spending habits. Ariely explains how bankers and individuals alike became blinded by the allure of wealth and status, leading to reckless borrowing and spending that contributed to the 2008 financial crisis. He then delves into the various cognitive biases and emotional influences that shape our decisions, such as the tendency to overvalue things we already possess (the endowment effect) or to follow the crowd (social norms). One of the most compelling aspects of the book is the way it challenges conventional wisdom about human rationality. Ariely demonstrates how our expectations, emotions, and social norms can skew our reasoning abilities, leading to systematic and predictable mistakes in the market.
Предсказуемо иррациональное пересмотренное и расширенное издание Скрытые силы, формирующие наши решения Книга «Предсказуемо иррациональное пересмотренное и расширенное издание Скрытые силы, формирующие наши решения» Дэна Ариэли - это заставляющее задуматься исследование иррациональных сил, которые управляют нашими процессами принятия решений, заставляя нас принимать выбор, который часто бросает вызов логике и разуму. Автор, поведенческий экономист из Университета Дьюка, утверждает, что наша опора на традиционную экономическую теорию для разработки личной, национальной и глобальной политики может быть ошибочной и потенциально опасной. Книга начинается с изучения того, как мы думаем о деньгах и факторах, которые влияют на наши привычки тратить. Ариэли объясняет, как банкиры и отдельные лица ослепли из-за притягательности богатства и статуса, что привело к безрассудным заимствованиям и расходам, которые способствовали финансовому кризису 2008 года. Затем он углубляется в различные когнитивные предубеждения и эмоциональные влияния, которые формируют наши решения, такие как тенденция переоценивать вещи, которыми мы уже обладаем (эффект одаренности), или следовать за толпой (социальные нормы). Одним из наиболее убедительных аспектов книги является то, как она бросает вызов общепринятому мнению о человеческой рациональности. Ariely демонстрирует, как наши ожидания, эмоции и социальные нормы могут исказить наши способности к рассуждению, что приведет к систематическим и предсказуемым ошибкам на рынке.
Une édition révisée et élargie de manière prévisible et irrationnelle s forces cachées qui façonnent nos décisions Livre « Une édition révisée et élargie de manière prévisible et irrationnelle s forces cachées qui façonnent nos décisions » Dan Arieli est une étude réfléchissante des forces irrationnelles qui dirigent nos processus décisionnels en nous faisant prendre des choix qui remettent souvent en question la logique et à la raison. L'auteur, un économiste du comportement de l'Université Duke, affirme que notre confiance dans la théorie économique traditionnelle pour développer des politiques personnelles, nationales et mondiales peut être erronée et potentiellement dangereuse. livre commence par une étude de la façon dont nous pensons à l'argent et aux facteurs qui influencent nos habitudes de dépenser. Arieli explique comment les banquiers et les individus sont devenus aveugles en raison de l'attrait de la richesse et du statut, ce qui a conduit à des emprunts et des dépenses imprudents qui ont contribué à la crise financière de 2008. Puis il s'enfonce dans les différents préjugés cognitifs et influences émotionnelles qui façonnent nos décisions, comme la tendance à surestimer les choses que nous possédons déjà (effet de don) ou à suivre la foule (normes sociales). L'un des aspects les plus convaincants du livre est la façon dont il remet en question la vision généralement acceptée de la rationalité humaine. Ariely montre comment nos attentes, nos émotions et nos normes sociales peuvent fausser notre capacité de raisonnement, conduisant à des erreurs systématiques et prévisibles sur le marché.
Previsiblemente irracional edición revisada y ampliada fuerzas ocultas que dan forma a nuestras decisiones «Previsiblemente irracional edición revisada y ampliada fuerzas ocultas que dan forma a nuestras decisiones» de Dan Ariely es un estudio reflexivo de las fuerzas irracionales que gobiernan nuestros procesos de toma de decisiones, obligándonos a tomar decisiones que a menudo desafía la lógica y la razón. autor, economista de comportamiento de la Universidad Duke, sostiene que nuestra dependencia de la teoría económica tradicional para desarrollar políticas personales, nacionales y globales puede ser errónea y potencialmente peligrosa. libro comienza estudiando cómo pensamos en el dinero y los factores que influyen en nuestros hábitos de gasto. Ariely explica cómo banqueros e individuos quedaron ciegos por el atractivo de la riqueza y el estatus, lo que llevó a préstamos y gastos imprudentes que contribuyeron a la crisis financiera de 2008. Luego se profundiza en los diferentes sesgos cognitivos e influencias emocionales que moldean nuestras decisiones, como la tendencia a revalorizar las cosas que ya poseemos (efecto de dotaciones) o seguir a la multitud (normas sociales). Uno de los aspectos más convincentes del libro es cómo desafía la opinión generalmente aceptada sobre la racionalidad humana. Ariely demuestra cómo nuestras expectativas, emociones y normas sociales pueden distorsionar nuestra capacidad de razonamiento, dando lugar a errores sistemáticos y predecibles en el mercado.
Prevedibilmente irrazionale rivisto ed esteso Edizioni di Forze nascoste che formano le nostre decisioni "Prevedibilmente irrazionale rivisto ed esteso" Forze nascoste che formano le nostre decisioni "di Dan Arieli è uno studio che fa riflettere sulle forze irrazionali che guidano i nostri processi decisionali, facendoci prendere scelte che spesso sfidano la logica e la mente. L'autore, un economista comportamentale della Duke University, sostiene che la nostra base sulla teoria economica tradizionale per sviluppare politiche personali, nazionali e globali può essere sbagliata e potenzialmente pericolosa. Il libro inizia studiando come pensiamo a soldi e fattori che influenzano le nostre abitudini di spendere. Arieli spiega come i banchieri e gli individui siano diventati ciechi a causa dell'attrazione della ricchezza e dello status, che ha portato a indebitamenti e spese spericolate che hanno contribuito alla crisi finanziaria del 2008. Poi si approfondisce in diversi pregiudizi cognitivi e influenze emotive che formano le nostre decisioni, come la tendenza a sopravvalutare le cose che già possediamo (effetto doti) o seguire la folla (norme sociali). Uno degli aspetti più convincenti del libro è il modo in cui sfida l'opinione comune sulla razionalità umana. Ariely dimostra come le nostre aspettative, le nostre emozioni e le nostre norme sociali possono distorcere la nostra capacità di ragionamento, portando a errori sistematici e prevedibili sul mercato.
Vorhersagbar irrationale überarbeitete und erweiterte Ausgabe Die verborgenen Kräfte, die unsere Entscheidungen formen Buch „Vorhersagbar irrationale überarbeitete und erweiterte Ausgabe Die verborgenen Kräfte, die unsere Entscheidungen formen“ von Dan Ariely ist eine nachdenklich anmutende Studie über die irrationalen Kräfte, die unsere Entscheidungsprozesse bestimmen und uns zwingen, Entscheidungen zu treffen, die oft Logik und Vernunft in Frage stellen. Der Autor, ein Verhaltensökonom an der Duke University, argumentiert, dass unser Vertrauen auf traditionelle Wirtschaftstheorie, um persönliche, nationale und globale Politik zu entwickeln, fehlerhaft und potenziell gefährlich sein kann. Das Buch beginnt mit der Untersuchung, wie wir über Geld und die Faktoren, die unsere Ausgabegewohnheiten beeinflussen, denken. Ariely erklärt, wie Banker und Einzelpersonen durch die Anziehungskraft von Reichtum und Status geblendet wurden, was zu rücksichtslosen Kreditaufnahmen und Ausgaben führte, die zur Finanzkrise von 2008 beitrugen. Es vertieft sich dann in die verschiedenen kognitiven Vorurteile und emotionalen Einflüsse, die unsere Entscheidungen prägen, wie die Tendenz, Dinge, die wir bereits besitzen, zu überschätzen (Begabungseffekt) oder der Menge zu folgen (soziale Normen). Einer der überzeugendsten Aspekte des Buches ist die Art und Weise, wie es die konventionelle Auffassung von menschlicher Rationalität in Frage stellt. Ariely zeigt, wie unsere Erwartungen, Emotionen und sozialen Normen unsere Argumentationsfähigkeit verzerren können, was zu systematischen und vorhersehbaren Marktfehlern führt.
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Öngörülebilir İrrasyonel Gözden Geçirilmiş ve Genişletilmiş Baskı Kararlarımızı Şekillendiren Gizli Güçler Dan Ariely'nin "Öngörülebilir İrrasyonel Gözden Geçirilmiş ve Genişletilmiş Baskı Kararlarımızı Şekillendiren Gizli Güçler" kitabı, karar alma süreçlerimizi yöneten irrasyonel güçlerin düşündürücü bir keşfidir ve bizi seçimleri kabul etmeye zorlar Genellikle mantığa ve akla meydan okur. Duke Üniversitesi'nde davranışsal bir ekonomist olan yazar, kişisel, ulusal ve küresel politikalar geliştirmek için geleneksel ekonomi teorisine güvenmemizin yanlış yönlendirilebileceğini ve potansiyel olarak tehlikeli olabileceğini savunuyor. Kitap, para hakkında nasıl düşündüğümüzü ve harcama alışkanlıklarımızı etkileyen faktörleri inceleyerek başlıyor. Ariely, bankacıların ve bireylerin servetin ve statünün çekiciliği karşısında nasıl körleştiğini, 2008 mali krizine katkıda bulunan pervasız borçlanma ve harcamalarla sonuçlandığını açıklıyor. Daha sonra, kararlarımızı şekillendiren çeşitli bilişsel önyargılara ve duygusal etkilere, halihazırda sahip olduğumuz şeyleri abartma eğilimi (üstün yeteneklilik etkisi) veya kalabalıkları takip etme (sosyal normlar) gibi. Kitabın en zorlayıcı yönlerinden biri, insan rasyonelliği hakkındaki geleneksel bilgeliğe nasıl meydan okuduğudur. Ariely, beklentilerimizin, duygularımızın ve sosyal normlarımızın muhakeme yeteneklerimizi nasıl bozabileceğini ve sistematik ve öngörülebilir piyasa hatalarına yol açabileceğini göstermektedir.
نسخة منقحة وموسعة غير عقلانية متوقعة القوى الخفية التي تشكل قراراتنا كتاب «الطبعة المنقحة والموسعة غير العقلانية المتوقعة القوى الخفية التي تشكل قراراتنا» لدان أريلي هو استكشاف مثير للتفكير للقوى غير العقلانية التي يحكم عمليات صنع القرار لدينا، مما يجبرنا على قبول الخيارات التي غالبا ما تتحدى المنطق والعقل. يجادل المؤلف، وهو اقتصادي سلوكي في جامعة ديوك، بأن اعتمادنا على النظرية الاقتصادية التقليدية لتطوير سياسات شخصية ووطنية وعالمية يمكن أن يكون مضللاً وربما خطيرًا. يبدأ الكتاب بفحص كيفية تفكيرنا في المال والعوامل التي تؤثر على عادات الإنفاق لدينا. يشرح أريلي كيف أصيب المصرفيون والأفراد بالعمى بسبب جاذبية الثروة والمكانة، مما أدى إلى اقتراض متهور وإنفاق ساهم في الأزمة المالية لعام 2008. ثم يتعمق في التحيزات المعرفية المختلفة والتأثيرات العاطفية التي تشكل قراراتنا، مثل الميل إلى المبالغة في تقدير الأشياء التي نمتلكها بالفعل (تأثير الموهبة) أو اتباع الحشود (الأعراف الاجتماعية). أحد أكثر جوانب الكتاب إقناعًا هو كيف يتحدى الحكمة التقليدية حول العقلانية البشرية. يوضح غريليًا كيف يمكن لتوقعاتنا وعواطفنا ومعاييرنا الاجتماعية أن تشوه قدراتنا المنطقية، مما يؤدي إلى أخطاء سوقية منهجية ويمكن التنبؤ بها.

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