The book tells about the development of color from ancient rituals to the creation of the Institute of Color Pantone. The book "Главное в истории цвета" (The Main Thing in the History of Colors) by Pantone Institute is a comprehensive guide that explores the evolution of colors throughout history, from ancient rituals to the present day. The book delves into the significance of colors in various cultures and civilizations, highlighting their role in art, mythology, and religion. It also examines how colors have been used to convey meaning, express emotions, and evoke responses in different contexts. The book begins with an overview of the earliest known uses of colors in prehistoric societies, where natural pigments were used to adorn cave walls, skin, and other surfaces. These early humans used colors to communicate with each other, mark important events, and ward off evil spirits. As civilizations developed, so did the use of colors, becoming more sophisticated and nuanced. The author explores the role of colors in ancient Egyptian, Greek, and Roman cultures, as well as in Asian and African traditions. The Middle Ages saw the rise of Christianity, which had a profound impact on the use of colors in art and architecture. The book discusses how religious institutions used colors to convey spiritual messages, symbolize virtues, and honor saints.

''