The book "Исследуя внутренние коммуникации Голос информированного сотрудника" by русскийВ книге под редакцией известного международного эксперта в области внутренних коммуникаций Кевина Рака убедительно доказывается, что внутренние коммуникации представляют собой критически важную часть современного менеджмента. Именно они помогают компаниям стать успешными на высококонкурентных рынках. ы делают два важных вывода. Первый внутренние коммуникации стали самостоятельной управленческой дисциплиной. Это уже не «реактивные тактики» отделов PR или HR, речь идет о взаимоотношениях с наиболее значимой группой стейкхолдеров – с сотрудниками компании. is a thought-provoking and insightful exploration of the inner workings of the modern workplace and the role that technology plays in shaping our understanding of the world. The author argues that in order to truly comprehend the rapid pace of technological change and its impact on society, we must first understand the internal communications that take place within organizations and between employees. The book begins by highlighting the importance of studying internal communications, particularly in the context of the digital age. The author posits that the traditional model of communication, where information flows from top to bottom, is no longer sufficient in today's fast-paced and interconnected world. Instead, the book advocates for a more nuanced approach that takes into account the diverse perspectives and experiences of all employees, regardless of their level or position within the organization. The author then delves into the concept of the "informed employee," someone who is not only aware of the latest trends and advancements in technology but also has a deep understanding of the organizational culture and dynamics. This individual is able to navigate the complexities of the modern workplace with ease, using their knowledge and expertise to drive innovation and progress. As the book progresses, the author examines the various factors that influence internal communications, including the rise of remote work, the proliferation of digital channels, and the increasing diversity of the modern workforce. These factors have created new challenges and opportunities for organizations, and the book provides practical strategies for managing these changes effectively.

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