BOOKS - Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win
Smart Rivals: How Innovative Companies Play Games That Tech Giants Can
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Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win
Author: Feng Zhu
Year: August 20, 2024
Format: PDF
File size: PDF 2.2 MB
Language: English



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Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win In today's fast-paced technological landscape, it's easy to feel overwhelmed by the constant evolution of technology and the dominance of tech giants like Google, Amazon, and Facebook. However, there is hope for traditional and smaller companies to compete on their own terms. In their book "Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao offer a fresh perspective on how businesses can create new competitive advantages and thrive in a world dominated by Big Tech. The authors argue that the consensus to learn from Big Tech and imitate their best practices is misguided. Instead, they suggest that companies should focus on radical differentiation to forge new paths for growth. By understanding the process of technology evolution and developing a personal paradigm for perceiving the technological process of modern knowledge, business leaders can find new capabilities that mere imitation could never provide. This approach leads to new products, services, strategies, and advantages that their competitors cannot copy.
Умные соперники: как инновационные компании играют в игры, которые технологические гиганты не могут выиграть В современном быстро развивающемся технологическом ландшафте легко почувствовать себя подавленным постоянной эволюцией технологий и доминированием технологических гигантов, таких как Google, Amazon и Facebook. Однако есть надежда на то, что традиционные и более мелкие компании будут конкурировать на своих условиях. В своей книге «Умные соперники: как инновационные компании играют в игры, которые не могут выиграть технологические гиганты» Профессор Гарвардской школы бизнеса Фэн Чжу и бывшая журналистка Bloomberg Бонни Цао предлагают свежий взгляд на то, как бизнес может создавать новые конкурентные преимущества и процветать в мире, где доминирует Big Tech.Авторы утверждают, что консенсус учиться на Big Tech и имитировать их лучшие практики ошибочен. Вместо этого они предлагают компаниям сосредоточиться на радикальной дифференциации, чтобы проложить новые пути для роста. Понимая процесс эволюции технологий и разрабатывая личную парадигму восприятия технологического процесса современных знаний, бизнес-лидеры могут найти новые возможности, которые простая имитация никогда не сможет предоставить. Такой подход приводит к появлению новых продуктов, услуг, стратегий и преимуществ, которые не могут скопировать их конкуренты.
Rivaux intelligents : comment les entreprises innovantes jouent aux jeux que les géants technologiques ne peuvent pas gagner Dans le paysage technologique en évolution rapide d'aujourd'hui, il est facile de se sentir submergé par l'évolution constante des technologies et la domination des géants technologiques tels que Google, Amazon et Facebook. Cependant, on espère que les entreprises traditionnelles et les plus petites seront compétitives à leurs propres conditions. Dans son livre "Rivaux intelligents : comment les entreprises innovantes jouent aux jeux, qui ne peuvent pas gagner les géants de la technologie" professeur de la Harvard Business School Feng Zhu et l'ancienne journaliste Bloomberg Bonnie Cao offrent un nouveau regard sur ce comment les entreprises peuvent créer de nouveaux avantages concurrentiels et prospérer dans le monde, dominés par Big Tech.s auteurs affirment que le consensus pour apprendre de Big Tech et imiter leurs meilleures pratiques est erroné. Au lieu de cela, ils invitent les entreprises à se concentrer sur la différenciation radicale pour ouvrir de nouvelles voies de croissance. En comprenant le processus d'évolution de la technologie et en développant un paradigme personnel de perception du processus technologique des connaissances modernes, les chefs d'entreprise peuvent trouver de nouvelles opportunités que la simple imitation ne pourra jamais fournir. Cette approche donne naissance à de nouveaux produits, services, stratégies et avantages que leurs concurrents ne peuvent copier.
Rivales inteligentes: cómo las empresas innovadoras juegan juegos que los gigantes tecnológicos no pueden ganar En el panorama tecnológico en rápida evolución actual, es fácil sentirse abrumado por la constante evolución de la tecnología y el dominio de gigantes tecnológicos como Google, Amazon y Facebook. n embargo, se espera que las empresas tradicionales y más pequeñas compitan en sus propios términos. En su libro " rivales inteligentes: cómo las empresas innovadoras juegan, que no pueden ganar los gigantes de la tecnología" profesor de la Escuela de Negocios de Harvard Feng Zhu y ex periodista de Bloomberg, Bonnie Cao, ofrecen una visión fresca de: cómo las empresas pueden crear nuevas ventajas competitivas y prosperar en el mundo, dominado por Big Tech. autores afirman que el consenso para aprender de Big Tech e imitar sus mejores prácticas es erróneo. En cambio, proponen que las empresas se centren en la diferenciación radical para allanar nuevas vías de crecimiento. Al comprender el proceso de evolución de la tecnología y desarrollar un paradigma personal de percepción del proceso tecnológico del conocimiento moderno, los líderes empresariales pueden encontrar nuevas oportunidades que la mera imitación nunca podrá ofrecer. Este enfoque da lugar a nuevos productos, servicios, estrategias y ventajas que sus competidores no pueden copiar.
Concorrenti intelligenti: come le aziende innovative giocano giochi che i giganti della tecnologia non riescono a vincere In un panorama tecnologico in continua evoluzione, è facile sentirsi sopraffatti dall'evoluzione continua della tecnologia e dal dominio dei giganti della tecnologia come Google, Amazon e Facebook. Ma la speranza è che le aziende tradizionali e più piccole competano alle loro condizioni. Nel suo libro «I rivali intelligenti», come le aziende innovative giocano ai giochi. La professoressa Feng Zhu, dell'Harvard Business School, e l'ex giornalista di Bloomberg Bonnie Cao, offrono una visione recente. come le aziende possono creare nuovi vantaggi competitivi e prosperare nel mondo, dove domina Big Tech.Gli autori sostengono che il consenso di imparare da Big Tech e simulare le loro migliori pratiche è sbagliato. Suggeriscono invece alle aziende di concentrarsi sulla differenziazione radicale per aprire nuove strade per la crescita. Comprendendo l'evoluzione della tecnologia e sviluppando un paradigma personale della percezione del processo tecnologico della conoscenza moderna, i leader aziendali possono trovare nuove opportunità che una semplice simulazione non può mai offrire. Questo approccio produce nuovi prodotti, servizi, strategie e vantaggi che i concorrenti non possono copiare.
Smart Rivals: Wie innovative Unternehmen Spiele spielen, die Tech-Giganten nicht gewinnen können In der heutigen schnelllebigen Tech-Landschaft ist es leicht, sich von der ständigen Entwicklung der Technologie und der Dominanz von Tech-Giganten wie Google, Amazon und Facebook überwältigt zu fühlen. Es besteht jedoch die Hoffnung, dass traditionelle und kleinere Unternehmen zu ihren eigenen Bedingungen konkurrieren. In ihrem Buch "Smart Rivals: Wie innovative Unternehmen Spiele spielen, die Tech-Giganten nicht gewinnen können". Feng Zhu, Professor an der Harvard Business School, und die ehemalige Bloomberg-Journalistin Bonnie Cao bieten einen frischen Blick darauf, wie Unternehmen neue Wettbewerbsvorteile schaffen und in der Welt gedeihen können, Die Autoren argumentieren, dass der Konsens, von Big Tech zu lernen und ihre Best Practices nachzuahmen, falsch ist. Stattdessen schlagen sie vor, dass Unternehmen sich auf radikale Differenzierung konzentrieren, um neue Wege für Wachstum zu ebnen. Durch das Verständnis des technologischen Evolutionsprozesses und die Entwicklung eines persönlichen Paradigmas für die Wahrnehmung des technologischen Prozesses des modernen Wissens können Führungskräfte neue Möglichkeiten finden, die eine einfache Nachahmung niemals bieten kann. Dieser Ansatz führt zu neuen Produkten, Dienstleistungen, Strategien und Vorteilen, die ihre Wettbewerber nicht kopieren können.
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Akıllı Rakipler: Yenilikçi Şirketler Nasıl Oyun Oynuyor? Teknoloji Devleri Kazanamıyor Günümüzün gelişen teknoloji ortamında, teknolojinin sürekli evrimi ve Google, Amazon ve Facebook gibi teknoloji devlerinin baskınlığı karşısında bunalmış hissetmek kolaydır. Bununla birlikte, umut, geleneksel ve daha küçük şirketlerin kendi şartlarıyla rekabet etmeleridir. "Akıllı Rakipler: Teknoloji devlerini kazanamayan Yenilikçi Şirketler Nasıl Oyun Oynuyor'adlı kitabında Harvard Business School profesörü Feng Zhu ve eski Bloomberg gazetecisi Bonnie Cao, Big Tech'in hakim olduğu dünyada iş dünyasının nasıl yeni rekabet avantajları yaratabileceği ve gelişebileceği konusunda yeni bir bakış açısı sunuyor. Yazarlar, Big Tech'ten öğrenme ve en iyi uygulamalarını taklit etme konusundaki fikir birliğinin hatalı olduğunu savunuyorlar. Bunun yerine, şirketlerin büyüme için yeni yollar açmak için radikal farklılaşmaya odaklanmalarını öneriyorlar. Teknolojinin evrim sürecini anlayarak ve modern bilginin teknolojik sürecinin algılanması için kişisel bir paradigma geliştirerek, iş liderleri basit taklidin asla sağlayamayacağı yeni fırsatlar bulabilirler. Bu yaklaşım, rakiplerinin kopyalayamayacağı yeni ürünlere, hizmetlere, stratejilere ve faydalara yol açar.
المنافسون الأذكياء: كيف تلعب الشركات المبتكرة الألعاب لا يمكن لعمالقة التكنولوجيا الفوز في المشهد التكنولوجي المزدهر اليوم، من السهل أن تشعر بالإرهاق من التطور المستمر للتكنولوجيا وهيمنة عمالقة التكنولوجيا مثل Google و Amazon و Facebook. ومع ذلك، نأمل أن تتنافس الشركات التقليدية والصغيرة بشروطها الخاصة. في كتابه «Smart Rivals: How Innovative Companies Play Games، الذي لا يستطيع الفوز بعمالقة التكنولوجيا»، يقدم الأستاذ بكلية هارفارد للأعمال فنغ تشو والصحفية السابقة في بلومبرج بوني تساو منظورًا جديدًا حول ما إذا كان بإمكان الأعمال إنشاء مزايا تنافسية جديدة والازدهار في العالم، حيث تهيمن التكنولوجيا الكبيرة. يجادل المؤلفون بأن الإجماع على التعلم من شركات التكنولوجيا الكبرى وتقليد أفضل ممارساتهم معيب. بدلاً من ذلك، يقترحون أن تركز الشركات على التمايز الجذري لتمهيد مسارات جديدة للنمو. من خلال فهم عملية تطور التكنولوجيا وتطوير نموذج شخصي لتصور العملية التكنولوجية للمعرفة الحديثة، يمكن لقادة الأعمال إيجاد فرص جديدة لا يمكن أن يوفرها التقليد البسيط أبدًا. يؤدي هذا النهج إلى منتجات وخدمات واستراتيجيات وفوائد جديدة لا يستطيع منافسوهم نسخها.

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