BOOKS - Mixed Signals: How Incentives Really Work
Mixed Signals: How Incentives Really Work - Uri Gneezy March 21, 2023 PDF  BOOKS
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Mixed Signals: How Incentives Really Work
Author: Uri Gneezy
Year: March 21, 2023
Format: PDF
File size: PDF 22 MB
Language: English



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Mixed Signals: How Incentives Really Work As human beings, we are constantly sending and receiving signals to each other, both verbally and nonverbally, to convey our intentions, desires, and expectations. However, when it comes to incentives, these signals can sometimes conflict with our actual behaviors, leading to mixed messages that can have unintended consequences. In his book "Mixed Signals: How Incentives Really Work Uri Gneezy, a pioneering behavioral economist, delves into the complexities of incentives and their impact on our behavior, revealing why they often fail and how to design better incentives that align with our goals. The Book's Core Message Gneezy argues that incentives are not just about money; they are about the signals they send to individuals and organizations. These signals can either reinforce or undermine our intended behaviors, depending on how they are designed. For instance, a CEO may urge teamwork and collaboration, but design incentives that prioritize individual success, creating a mixed signal that can lead to unintended outcomes.
Смешанные сигналы: Как на самом деле работают стимулы Как люди, мы постоянно посылаем и получаем сигналы друг другу, как в устной, так и в невербальной форме, чтобы передать наши намерения, желания и ожидания. Однако, когда дело доходит до стимулов, эти сигналы иногда могут вступать в противоречие с нашим реальным поведением, что приводит к смешанным сообщениям, которые могут иметь непреднамеренные последствия. В своей книге «Смешанные сигналы: как действительно работают стимулы» Ури Гнизи, новаторский поведенческий экономист, углубляется в сложности стимулов и их влияние на наше поведение, раскрывая, почему они часто терпят неудачу и как разработать лучшие стимулы, которые соответствуют нашим целям. Основное сообщение Книги Гнизи утверждает, что стимулы - это не только деньги; речь идет о сигналах, которые они посылают отдельным лицам и организациям. Эти сигналы могут либо усилить, либо подорвать наше предполагаемое поведение, в зависимости от того, как они разработаны. Например, генеральный директор может поощрять командную работу и сотрудничество, но разрабатывать стимулы, которые расставляют приоритеты в индивидуальном успехе, создавая смешанный сигнал, который может привести к непреднамеренным результатам.
gnaux mixtes : Comment fonctionnent les stimuli En tant qu'êtres humains, nous envoyons et recevons constamment des signaux les uns aux autres, tant oralement que non verbalement, afin de transmettre nos intentions, nos désirs et nos attentes. Cependant, quand il s'agit de stimuli, ces signaux peuvent parfois entrer en conflit avec notre comportement réel, ce qui conduit à des messages mixtes qui peuvent avoir des conséquences involontaires. Dans son livre « gnaux mixtes : comment fonctionnent vraiment les stimuli », Uri Gnizi, un économiste du comportement pionnier, approfondit la complexité des stimuli et leur impact sur notre comportement, révélant pourquoi ils échouent souvent et comment concevoir de meilleurs stimuli qui correspondent à nos objectifs. message principal du Livre de Gnizi affirme que les incitations ne sont pas seulement de l'argent ; il s'agit des signaux qu'ils envoient aux individus et aux organisations. Ces signaux peuvent amplifier ou saper notre comportement, selon la façon dont ils sont conçus. Par exemple, le directeur général peut encourager le travail d'équipe et la collaboration, mais il peut mettre au point des incitatifs qui donnent la priorité au succès individuel en créant un signal mixte qui peut mener à des résultats imprévus.
Señales mixtas: Cómo funcionan realmente los estímulos Como seres humanos, constantemente enviamos y recibimos señales entre nosotros, tanto en forma oral como no verbal, para transmitir nuestras intenciones, deseos y expectativas. n embargo, cuando se trata de estímulos, estas señales a veces pueden entrar en conflicto con nuestro comportamiento real, dando lugar a mensajes mixtos que pueden tener consecuencias no deseadas. En su libro «Señales mixtas: cómo funcionan realmente los estímulos», Uri Gnizi, un innovador economista de comportamiento, profundiza en la complejidad de los estímulos y su impacto en nuestro comportamiento, revelando por qué a menudo fracasan y cómo diseñar mejores estímulos que se ajusten a nuestros objetivos. mensaje principal del de Gnizi sostiene que los incentivos no son sólo dinero; se trata de las señales que envían a personas y organizaciones. Estas señales pueden amplificar o socavar nuestro comportamiento percibido, dependiendo de cómo se diseñen. Por ejemplo, un CEO puede fomentar el trabajo en equipo y la colaboración, pero desarrollar incentivos que prioricen el éxito individual, creando una señal mixta que puede conducir a resultados no deseados.
nais mistos: Como os estímulos realmente funcionam Como seres humanos, nós constantemente enviamos e recebemos sinais uns aos outros, tanto verbalmente como não verbalmente, para transmitir nossas intenções, desejos e expectativas. No entanto, quando se trata de estímulos, esses sinais podem às vezes entrar em conflito com o nosso comportamento real, levando a mensagens mistas que podem ter consequências involuntárias. Em seu livro «nais mistos: como os estímulos realmente funcionam», Uri Gnisi, um economista comportamental inovador, aprofundou-se na complexidade dos estímulos e na sua influência sobre o nosso comportamento, revelando porque é que muitas vezes falham e como desenvolver os melhores estímulos que correspondem aos nossos objetivos. A mensagem principal do Livro de Gnisi afirma que os incentivos não são apenas dinheiro; são os sinais que enviam a indivíduos e organizações. Estes sinais podem aumentar ou minar o nosso comportamento, dependendo da forma como eles foram desenvolvidos. Por exemplo, o CEO pode encorajar o trabalho de equipe e a cooperação, mas desenvolver incentivos que priorizem o sucesso individual, criando um sinal misto que pode resultar em resultados involuntários.
Segnali misti: Come funzionano davvero gli stimoli Come esseri umani, inviamo continuamente e riceviamo segnali a vicenda, sia verbalmente che non verbalmente, per trasmettere le nostre intenzioni, desideri e aspettative. Tuttavia, quando si tratta di stimoli, questi segnali possono talvolta essere in conflitto con il nostro comportamento reale, portando a messaggi misti che possono avere conseguenze involontarie. Nel suo libro «Segnali misti: come funzionano davvero gli stimoli», Uri Gnisi, un economista innovativo e comportamentale, approfondisce la complessità degli stimoli e il loro impatto sul nostro comportamento, rivelando perché spesso falliscono e come sviluppare stimoli migliori in linea con i nostri obiettivi. Il messaggio principale del di Gnisi sostiene che gli incentivi non sono solo soldi; si tratta di segnali che inviano a individui e organizzazioni. Questi segnali potrebbero aumentare o compromettere il nostro comportamento, a seconda di come sono stati sviluppati. Ad esempio, un amministratore delegato può incoraggiare il lavoro di squadra e la collaborazione, ma sviluppare incentivi che diano priorità al successo individuale, creando un segnale misto che può portare a risultati involontari.
Gemischte gnale: Wie Reize tatsächlich wirken Als Menschen senden und empfangen wir ständig gnale untereinander, sowohl mündlich als auch nonverbal, um unsere Absichten, Wünsche und Erwartungen zu vermitteln. Wenn es jedoch um Reize geht, können diese gnale manchmal mit unserem tatsächlichen Verhalten in Konflikt geraten, was zu gemischten Botschaften führt, die unbeabsichtigte Folgen haben können. In seinem Buch Mixed gnals: How Incentives Really Work befasst sich Uri Gnyzi, ein bahnbrechender Verhaltensökonom, mit der Komplexität von Anreizen und ihren Auswirkungen auf unser Verhalten und enthüllt, warum sie oft scheitern und wie wir bessere Anreize entwickeln können, die zu unseren Zielen passen. Die Kernaussage des Buches Gnizi besagt, dass Anreize nicht nur Geld sind; es geht um gnale, die sie an Einzelpersonen und Organisationen senden. Diese gnale können unser beabsichtigtes Verhalten entweder verstärken oder untergraben, je nachdem, wie sie entwickelt wurden. Zum Beispiel kann ein CEO Teamwork und Zusammenarbeit fördern, aber Anreize entwickeln, die den individuellen Erfolg priorisieren und ein gemischtes gnal erzeugen, das zu unbeabsichtigten Ergebnissen führen kann.
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Karışık nyaller: Uyaranlar Gerçekten Nasıl Çalışır İnsanlar olarak niyetlerimizi, arzularımızı ve beklentilerimizi iletmek için hem sözlü hem de sözsüz olarak birbirimize sürekli sinyaller gönderir ve alırız. Bununla birlikte, uyaranlara gelince, bu sinyaller bazen gerçek davranışlarımızla çatışabilir ve istenmeyen sonuçlara yol açabilecek karışık mesajlara yol açabilir. "Karışık nyaller: Teşvikler Gerçekten Nasıl Çalışır'adlı kitabında, öncü bir davranışsal ekonomist olan Uri Gneezy, teşviklerin karmaşıklıklarını ve davranışlarımız üzerindeki etkilerini inceleyerek neden sık sık başarısız olduklarını ve hedeflerimize uyan daha iyi teşviklerin nasıl tasarlanacağını ortaya koyuyor. Gneezy Kitabı'nın ana mesajı, teşviklerin sadece parayla ilgili olmadığını savunuyor; bireylere ve kuruluşlara gönderdikleri sinyallerle ilgilidir. Bu sinyaller, nasıl tasarlandıklarına bağlı olarak, amaçlanan davranışımızı artırabilir veya zayıflatabilir. Örneğin, bir CEO ekip çalışmasını ve işbirliğini teşvik edebilir, ancak bireysel başarıya öncelik veren teşvikler geliştirerek, istenmeyen sonuçlara yol açabilecek karışık bir mesaj oluşturabilir.
إشارات مختلطة: كيف تعمل المحفزات حقًا كبشر، نرسل باستمرار إشارات ونستقبلها لبعضنا البعض، شفهيًا وغير لفظي، لننقل نوايانا ورغباتنا وتوقعاتنا. ومع ذلك، عندما يتعلق الأمر بالمنبهات، يمكن أن تتعارض هذه الإشارات أحيانًا مع سلوكياتنا الفعلية، مما يؤدي إلى رسائل مختلطة يمكن أن يكون لها عواقب غير مقصودة. في كتابه «الإشارات المختلطة: كيف تعمل الحوافز حقًا»، يتعمق أوري جنيزي، الاقتصادي السلوكي الرائد، في تعقيدات الحوافز وتأثيرها على سلوكنا، ويكشف عن سبب فشلها في كثير من الأحيان وكيفية تصميم حوافز أفضل تناسب أهدافنا. تقول الرسالة الرئيسية لكتاب غنيزي أن الحوافز لا تتعلق فقط بالمال ؛ يتعلق الأمر بالإشارات التي يرسلونها إلى الأفراد والمنظمات. يمكن لهذه الإشارات إما تضخيم أو تقويض سلوكنا المقصود، اعتمادًا على كيفية تصميمها. على سبيل المثال، قد يشجع الرئيس التنفيذي العمل الجماعي والتعاون، ولكن يطور حوافز تعطي الأولوية للنجاح الفردي، مما يخلق رسالة مختلطة يمكن أن تؤدي إلى نتائج غير مقصودة.

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