BOOKS - Business to Brand Moving From Transaction To Transformation
Business to Brand Moving From Transaction To Transformation - Fiona Killackey 2024 EPUB Hardie Grant Books BOOKS
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Business to Brand Moving From Transaction To Transformation
Author: Fiona Killackey
Year: 2024
Pages: 256
Format: EPUB
File size: 23,5 МБ
Language: ENG



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Book Description: The book "Business to Brand Moving From Transaction To Transformation" by Dr. Aman Kumar explores how businesses can evolve from simple transactions to meaningful transformations that benefit both the company and its customers. The author emphasizes the importance of understanding the technological process of developing modern knowledge as the foundation for human survival and unity in a divided world. The book provides practical advice and case studies to help readers apply these principles in their own organizations. Long Detailed Description of the Plot: In "Business to Brand Moving From Transaction To Transformation," Dr. Aman Kumar presents a compelling argument for why businesses must move beyond mere transactions and embrace transformation to remain relevant and successful in today's fast-paced, technology-driven world. The author contends that technology has fundamentally altered how we perceive and interact with the world, and companies must adapt to this new reality to stay ahead of the curve. The book begins by examining the evolution of technology and how it has influenced human history, from the Industrial Revolution to the digital age. The author highlights the significance of embracing technology while maintaining a human touch and not losing sight of the company's core values.
Книга «Переход бизнеса к бренду от транзакции к трансформации» доктора Амана Кумара исследует, как бизнес может эволюционировать от простых транзакций к значимым преобразованиям, которые приносят пользу как компании, так и ее клиентам. Автор подчеркивает важность понимания технологического процесса развития современного знания как фундамента выживания и единства человека в разделенном мире. Книга содержит практические советы и тематические исследования, которые помогут читателям применять эти принципы в своих организациях. Длинное подробное описание сюжета: В разделе «Переход от бизнеса к бренду от транзакции к трансформации» д-р Аман Кумар представляет убедительный аргумент в пользу того, почему предприятия должны выйти за рамки простых транзакций и принять трансформацию, чтобы оставаться актуальными и успешными в современном быстро развивающемся, технологический мир. Автор утверждает, что технологии коренным образом изменили то, как мы воспринимаем и взаимодействуем с миром, и компании должны адаптироваться к этой новой реальности, чтобы оставаться на опережение. Книга начинается с изучения эволюции технологий и того, как они повлияли на историю человечества, от промышленной революции до цифровой эпохи. Автор подчеркивает важность внедрения технологий, сохраняя человеческое прикосновение и не упуская из виду основные ценности компании.
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