The book covers the development of advertising techniques, the role of advertising in shaping consumer culture, and the impact of advertising on society. The book begins with an overview of the history of advertising, from its origins in ancient civilizations to the modern era. It explores how advertising has evolved over time, from simple word-of-mouth recommendations to complex multimedia campaigns. The author examines the role of advertising in shaping consumer culture, including the creation of false needs and desires, and the manipulation of public opinion. The book also discusses the impact of advertising on society, including its influence on political campaigns and the promotion of harmful products. The second part of the book focuses on the history of domestic advertising in Russia, from the early 20th century to the present day. It covers the development of advertising in the Soviet Union and post-Soviet Russia, including the rise of state-controlled advertising and the impact of market reforms on the industry. The author analyzes the role of advertising in Russian society, including its influence on consumer behavior and the creation of a consumer culture.

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