The book "Справочник рекламного агента" is a comprehensive guide to all modern technologies of advertising services sales. It covers everything from traditional methods such as print and television ads, to digital platforms like social media and search engine optimization. The author emphasizes the importance of understanding the technological process of developing modern knowledge and its impact on society, arguing that it is essential for the survival of humanity and the unity of people in a world filled with conflict. The book begins by exploring the history of advertising and how it has evolved over time, highlighting key milestones and innovations that have shaped the industry into what it is today. From there, it delves into the various technologies available to advertisers, including virtual reality, augmented reality, and artificial intelligence. Each technology is discussed in detail, with examples of how they can be used effectively in advertising campaigns. One of the main themes of the book is the need to study and understand the process of technology evolution. The author argues that this is crucial for the survival of humanity, as new technologies are constantly emerging and changing the way we live and interact with one another. By staying up-to-date with these advancements, advertisers can better reach their target audiences and create more effective campaigns.

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