The book discusses the use of rhetoric and methodology in speech activity, focusing on the development of a personal paradigm for understanding the technological process of creating modern knowledge. The book "Речевой поступок риторический и методический аспекты" by З. И. Курцева is a thought-provoking and insightful exploration of the role of rhetoric and methodology in speech activity. The author argues that in order to survive in today's rapidly evolving technological landscape, it is essential to develop a personal paradigm for understanding the process of technological advancement and its impact on modern knowledge. This paradigm, the author suggests, can serve as the foundation for the survival of humanity and the unity of people in a world torn apart by conflict and division. The book begins by examining the historical context of rhetoric and its significance in shaping human communication. The author highlights the importance of understanding the evolution of technology and its impact on society, emphasizing the need for a nuanced approach to comprehending the complex interplay between technology and human interaction.

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