BOOKS - Augmenting Customer Retention Through Big Data Analytics
Augmenting Customer Retention Through Big Data Analytics - Reena Malik, Ambuj Sharma, Prashant Chaudhary 2025 PDF Apple Academic Press/CRC Press BOOKS
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Augmenting Customer Retention Through Big Data Analytics
Author: Reena Malik, Ambuj Sharma, Prashant Chaudhary
Year: 2025
Pages: 351
Format: PDF
File size: 11.3 MB
Language: ENG



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Augmenting Customer Retention Through Big Data Analytics In today's highly competitive business landscape, customer retention is crucial for any organization that wants to stay ahead of the competition. With the help of big data analytics, organizations can gain valuable insights into their customers' behavior and preferences, allowing them to tailor their services and products to meet their needs more effectively. This book explores how big data analytics can be used to improve customer retention and create a more personalized experience for customers. The Evolution of Technology The world we live in today is vastly different from the one our parents or grandparents knew. The rapid pace of technological advancements has transformed every aspect of our lives, from communication and commerce to healthcare and education. However, this evolution has also brought about new challenges, such as privacy concerns and cyber threats. As technology continues to advance, it is essential to understand its impact on society and how it can be harnessed for the greater good. The Need for a Personal Paradigm As technology evolves, so too must our understanding of its role in our lives. Rather than viewing technology as a tool to be feared or rejected, we need to develop a personal paradigm for perceiving the technological process of developing modern knowledge. By doing so, we can better navigate the complexities of the digital age and ensure that technology serves humanity's best interests. This requires embracing a mindset shift, moving away from fear and towards a more open-minded and adaptive approach to technological change.
Повышение эффективности удержания клиентов с помощью аналитики больших данных В современном высококонкурентном бизнес-ландшафте удержание клиентов имеет решающее значение для любой организации, которая хочет опередить конкурентов. С помощью аналитики больших данных организации могут получить ценную информацию о поведении и предпочтениях своих клиентов, что позволит им более эффективно адаптировать свои услуги и продукты для удовлетворения своих потребностей. В этой книге рассказывается о том, как аналитика больших данных может быть использована для улучшения удержания клиентов и создания более персонализированного опыта для клиентов. Эволюция технологий Мир, в котором мы живем сегодня, сильно отличается от того, который знали наши родители или бабушки и дедушки. Быстрые темпы технологических достижений изменили каждый аспект нашей жизни, от общения и торговли до здравоохранения и образования. Однако эта эволюция также привела к новым проблемам, таким как проблемы конфиденциальности и киберугрозы. Поскольку технологии продолжают развиваться, важно понимать их влияние на общество и то, как их можно использовать для всеобщего блага. Потребность в личной парадигме По мере развития технологий мы также должны понимать их роль в нашей жизни. Вместо того чтобы рассматривать технологии как инструмент, которого стоит опасаться или отвергать, нам нужно выработать личную парадигму восприятия технологического процесса развития современных знаний. Тем самым мы сможем лучше ориентироваться в сложностях цифровой эпохи и гарантировать, что технологии служат наилучшим интересам человечества. Это требует принятия изменения мышления, отхода от страха и более открытого и адаптивного подхода к технологическим изменениям.
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