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Multiscreen Marketing The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones - Natasha Hritzuk, Kelly Jones 2014 EPUB Wiley BOOKS BUSINESS AND ECONOMICS
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Multiscreen Marketing The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
Author: Natasha Hritzuk, Kelly Jones
Year: 2014
Pages: 262
Format: EPUB
File size: 6,6 MB
Language: ENG



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The Plot of Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones In today's fast-paced digital world, technology is constantly evolving, and it's essential for businesses to keep up with the latest trends to remain relevant and competitive. Multiscreen marketing is one such trend that has gained significant attention in recent years. This book provides a comprehensive guide to understanding the concept of multiscreen marketing and how it can help businesses reach their customers across various devices and platforms. The book begins by highlighting the importance of studying and understanding the technological evolution process, which is the foundation of modern knowledge. It emphasizes the need for developing a personal paradigm for perceiving this process, as it is crucial for the survival of humanity and the unification of people in a warring state. The author argues that embracing this concept is vital for businesses to stay ahead of the competition and connect with their target audience effectively. Chapter 1: Understanding the Evolution of Technology The first chapter delves into the history of technology and its rapid evolution over the past few decades. It discusses how technology has transformed the way we live, work, and communicate, and how it has created new opportunities and challenges for businesses. The author emphasizes the need for businesses to understand these changes and adapt to them to remain relevant. Chapter 2: The Rise of Multiscreen Marketing In the second chapter, the author explores the concept of multiscreen marketing and its significance in today's digital landscape.
The Plot of Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers Through TV, Computers, Tablets, and Mobile PhonesВ современном быстро развивающемся цифровом мире технологии постоянно развиваются, и бизнесу необходимо идти в ногу с последними тенденциями, чтобы оставаться актуальным и конкурентоспособным. Мультискрин-маркетинг - одна из таких тенденций, которая привлекла значительное внимание в последние годы. Эта книга содержит исчерпывающее руководство по пониманию концепции мультиэкранного маркетинга и тому, как он может помочь компаниям охватить своих клиентов различными устройствами и платформами. Книга начинается с освещения важности изучения и понимания процесса технологической эволюции, который является фундаментом современного знания. В нем подчеркивается необходимость выработки личной парадигмы восприятия этого процесса, поскольку он имеет решающее значение для выживания человечества и объединения людей в воюющем государстве. Автор утверждает, что принятие этой концепции жизненно важно для бизнеса, чтобы опережать конкурентов и эффективно общаться со своей целевой аудиторией. Глава 1: Понимание эволюции технологий Первая глава посвящена истории технологий и их быстрой эволюции за последние несколько десятилетий. В нем обсуждается, как технологии изменили то, как мы живем, работаем и общаемся, и как они создали новые возможности и проблемы для бизнеса. Автор подчеркивает необходимость того, чтобы бизнес понимал эти изменения и подстраивался под них, чтобы оставаться актуальным. Глава 2: Расцвет мультиэкранного маркетинга Во второй главе автор исследует концепцию мультиэкранного маркетинга и его значение в современном цифровом ландшафте.
The Plot of Multiscreen Marketing : The Seven Things You Need to Know to Reach Your Customers Through TV, Computers, Tablets, and Mobile PhonesB du monde numérique en évolution rapide d'aujourd'hui, les technologies évoluent constamment et les entreprises doivent se lancer dans suivre les dernières tendances pour rester à jour et compétitif. marketing multiscrin est l'une de ces tendances qui a attiré beaucoup d'attention ces dernières années. Ce livre fournit un guide complet pour comprendre le concept de marketing multi-écran et comment il peut aider les entreprises à atteindre leurs clients avec différents appareils et plates-formes. livre commence par souligner l'importance d'étudier et de comprendre le processus d'évolution technologique, qui est la base de la connaissance moderne. Il souligne la nécessité d'élaborer un paradigme personnel pour la perception de ce processus, car il est crucial pour la survie de l'humanité et l'unification des hommes dans un État en guerre. L'auteur affirme que l'adoption de ce concept est vitale pour les entreprises afin de devancer la concurrence et de communiquer efficacement avec leur public cible. Chapitre 1 : Comprendre l'évolution des technologies premier chapitre traite de l'histoire des technologies et de leur évolution rapide au cours des dernières décennies. Il explique comment la technologie a changé notre façon de vivre, de travailler et de communiquer, et comment elle a créé de nouvelles opportunités et de nouveaux défis pour les entreprises. L'auteur souligne la nécessité pour les entreprises de comprendre ces changements et de s'y adapter pour rester pertinentes. Chapitre 2 : L'épanouissement du marketing multi-écran Dans le deuxième chapitre, l'auteur explore le concept de marketing multi-écran et son importance dans le paysage numérique d'aujourd'hui.
The Plot of Multiscreen Marketing: siete cosas que necesitas Saber r Tus Clientes A través de TV, Computadoras, Tablets, y Móviles PhonesB La tecnología del mundo digital de hoy está en constante evolución y las empresas necesitan mantenerse al día con las últimas tendencias para mantenerse relevantes y competitivas. multiscrining es una de estas tendencias que ha atraído considerable atención en los últimos . Este libro contiene una guía exhaustiva para entender el concepto de marketing multipantalla y cómo puede ayudar a las empresas a llegar a sus clientes con diferentes dispositivos y plataformas. libro comienza resaltando la importancia de estudiar y entender el proceso de evolución tecnológica, que es la base del conocimiento moderno. Destaca la necesidad de generar un paradigma personal para la percepción del proceso, ya que es crucial para la supervivencia de la humanidad y la unión de las personas en un Estado en guerra. autor sostiene que la adopción de este concepto es vital para que los negocios superen a los competidores y se comuniquen eficazmente con su público objetivo. Capítulo 1: Comprender la evolución de la tecnología primer capítulo trata de la historia de la tecnología y su rápida evolución en las últimas décadas. Discute cómo la tecnología ha cambiado la forma en que vivimos, trabajamos y comunicamos, y cómo ha creado nuevas oportunidades y desafíos para las empresas. autor subraya la necesidad de que las empresas entiendan estos cambios y se ajusten a ellos para seguir siendo relevantes. Capítulo 2: florecimiento del marketing en pantalla múltiple En el segundo capítulo, el autor explora el concepto de marketing en pantalla múltiple y su importancia en el panorama digital actual.
The Plot of Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers Through TV, The Seven Things You Need to Know to Reach Your Through TV, Tablets, and Mobile PhonesB atual mundo digital em desenvolvimento, e as empresas precisam seguir as últimas tendências manter-se relevante e competitivo. O marketing multicrin é uma dessas tendências que tem chamado a atenção nos últimos anos. Este livro fornece um guia completo para compreender o conceito de marketing multi-screen e como ele pode ajudar as empresas a cobrir seus clientes com diferentes dispositivos e plataformas. O livro começa por esclarecer a importância do estudo e da compreensão do processo de evolução tecnológica, que é a fundação do conhecimento moderno. Ele enfatiza a necessidade de estabelecer um paradigma pessoal para a percepção deste processo, pois ele é crucial para a sobrevivência da humanidade e para a união das pessoas num Estado em guerra. O autor afirma que a adoção deste conceito é vital para os negócios se anteciparem aos concorrentes e se comunicarem efetivamente com o seu público-alvo. Capítulo 1: Compreender a evolução da tecnologia O primeiro capítulo é sobre a história da tecnologia e sua rápida evolução nas últimas décadas. Ele discute como a tecnologia mudou a forma como vivemos, trabalhamos e nos comunicamos, e como eles criaram novas oportunidades e desafios para os negócios. O autor ressalta a necessidade de que os negócios compreendam essas mudanças e se ajustem a elas para se manterem relevantes. Capítulo 2: O auge do marketing multi-screen No capítulo 2, o autor explora o conceito de marketing multi-screen e seu significado na atual paisagem digital.
The Plot of Multiscreen Marketing: Die sieben Dinge, die e wissen müssen, um Ihre Kunden durch TV, Computer, Tablets und Mobiltelefone zu erreichenIn der heutigen schnelllebigen digitalen Welt entwickelt sich die Technologie ständig weiter und Unternehmen müssen mit den neuesten Trends Schritt halten relevant und wettbewerbsfähig zu bleiben. Multiscreen-Marketing ist ein solcher Trend, der in den letzten Jahren viel Aufmerksamkeit auf sich gezogen hat. Dieses Buch bietet eine umfassende Anleitung zum Verständnis des Konzepts des Multi-Screen-Marketings und wie es Unternehmen helfen kann, ihre Kunden mit verschiedenen Geräten und Plattformen zu erreichen. Das Buch beginnt mit der Hervorhebung der Bedeutung des Studiums und des Verständnisses des technologischen Evolutionsprozesses, der die Grundlage des modernen Wissens bildet. Es betont die Notwendigkeit, ein persönliches Paradigma für die Wahrnehmung dieses Prozesses zu entwickeln, da er für das Überleben der Menschheit und die Vereinigung der Menschen in einem kriegführenden Staat von entscheidender Bedeutung ist. Der Autor argumentiert, dass die Annahme dieses Konzepts für Unternehmen von entscheidender Bedeutung ist, um der Konkurrenz voraus zu sein und effektiv mit ihrer Zielgruppe zu kommunizieren. Kapitel 1: Die Entwicklung der Technologie verstehen Das erste Kapitel befasst sich mit der Geschichte der Technologie und ihrer rasanten Entwicklung in den letzten Jahrzehnten. Es wird diskutiert, wie Technologie die Art und Weise, wie wir leben, arbeiten und kommunizieren, verändert hat und wie sie neue Geschäftsmöglichkeiten und -herausforderungen geschaffen hat. Der Autor betont die Notwendigkeit, dass Unternehmen diese Veränderungen verstehen und sich darauf einstellen, um relevant zu bleiben. Kapitel 2: Die Blütezeit des Multi-Screen-Marketings Im zweiten Kapitel untersucht der Autor das Konzept des Multi-Screen-Marketings und seine Bedeutung in der heutigen digitalen Landschaft.
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Çoklu Ekran Pazarlamasının Konusu: TV, Bilgisayar, Tablet ve Cep Telefonları Aracılığıyla Müşterilerinize Ulaşmak İçin Bilmeniz Gereken Yedi ŞeyTeknoloji günümüzün hızlı dijital dünyasında sürekli gelişiyor ve işletmelerin alakalı ve rekabetçi kalabilmek için en son trendlere ayak uydurmaları gerekiyor. Çok ekranlı pazarlama, son yıllarda büyük ilgi gören böyle bir trend. Bu kitap, çok ekranlı pazarlama kavramını ve şirketlerin müşterilerine birden fazla cihaz ve platformda ulaşmalarına nasıl yardımcı olabileceğini anlamak için kapsamlı bir rehber sunmaktadır. Kitap, modern bilginin temeli olan teknolojik evrim sürecini incelemenin ve anlamanın önemini vurgulayarak başlıyor. Bu sürecin algılanması için kişisel bir paradigma geliştirmenin gerekliliğini vurgular, çünkü insanlığın hayatta kalması ve insanların savaşan bir durumda birleşmesi için çok önemlidir. Yazar, bu kavramı benimsemenin, işletmelerin rekabetin önünde kalması ve hedef kitleleriyle etkili bir şekilde iletişim kurması için hayati önem taşıdığını savunuyor. Bölüm 1: Teknolojinin Evrimini Anlamak İlk bölüm, teknolojinin tarihini ve son birkaç on yıldaki hızlı evrimini ele almaktadır. Teknolojinin yaşama, çalışma ve iletişim biçimimizi nasıl değiştirdiğini ve işletmeler için nasıl yeni fırsatlar ve zorluklar yarattığını tartışıyor. Yazar, işletmenin bu değişiklikleri anlaması ve alakalı kalması için bunlara uyum sağlaması gerektiğini vurgulamaktadır. Bölüm 2: Çok ekranlı pazarlamanın en parlak dönemi İkinci bölümde yazar, çok ekranlı pazarlama kavramını ve bugünün dijital ortamındaki önemini araştırıyor.
حبكة التسويق متعدد الشاشات: الأشياء السبعة التي تحتاج إلى معرفتها للوصول إلى عملائك من خلال التلفزيون وأجهزة الكمبيوتر والأجهزة اللوحية وتكنولوجيا الهواتف المحمولة تتطور باستمرار في عالم اليوم الرقمي سريع الخطى، وتحتاج الشركات إلى مواكبة أحدث الاتجاهات لتظل ذات صلة وتنافسية. التسويق متعدد الشاشات هو أحد هذه الاتجاهات التي جذبت اهتمامًا كبيرًا في السنوات الأخيرة. يقدم هذا الكتاب دليلاً شاملاً لفهم مفهوم التسويق متعدد الشاشات وكيف يمكن أن يساعد الشركات في الوصول إلى عملائها عبر أجهزة ومنصات متعددة. يبدأ الكتاب بتسليط الضوء على أهمية دراسة وفهم عملية التطور التكنولوجي التي هي أساس المعرفة الحديثة. ويؤكد على الحاجة إلى وضع نموذج شخصي لتصور هذه العملية، لأنها بالغة الأهمية لبقاء البشرية وتوحيد الشعوب في دولة متحاربة. يجادل المؤلف بأن تبني هذا المفهوم أمر حيوي للشركات للبقاء في صدارة المنافسة والتواصل بشكل فعال مع جمهورها المستهدف. الفصل 1: فهم تطور التكنولوجيا يتناول الفصل الأول تاريخ التكنولوجيا وتطورها السريع على مدى العقود القليلة الماضية. يناقش كيف غيرت التكنولوجيا الطريقة التي نعيش بها ونعمل ونتواصل، وكيف خلقت فرصًا وتحديات جديدة للشركات. ويشدد صاحب البلاغ على ضرورة أن يفهم رجال الأعمال هذه التغييرات وأن يتكيفوا معها لكي يظلوا مهمين. الفصل 2: ذروة التسويق متعدد الشاشات في الفصل الثاني، يستكشف المؤلف مفهوم التسويق متعدد الشاشات وأهميته في المشهد الرقمي اليوم.

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