BOOKS - Captivology: The Science of Capturing People's Attention
Captivology: The Science of Capturing People
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Captivology: The Science of Capturing People's Attention
Author: Ben Parr
Year: March 3, 2015
Format: PDF
File size: PDF 1.4 MB
Language: English



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Captivology: The Science of Capturing People's Attention In today's fast-paced, technology-driven world, capturing people's attention has become an essential skill for anyone who wants to stand out and make their ideas, projects, and products successful. Whether you're a teacher, entrepreneur, musician, or simply someone with a big idea, understanding the science of captivology is crucial for success. In his book, "Captivology: The Science of Capturing People's Attention award-winning journalist, author, entrepreneur, and investor Ben Parr provides a comprehensive guide on how to capture and retain attention, using the latest research in psychology and neuroscience as the basis for his insights. The Book's Purpose The purpose of "Captivology" is to help readers understand the process of capturing people's attention and how it works, why it matters, and how to leverage psychological triggers to bring their ideas, projects, and products to the forefront of cultural consciousness. The book offers practical advice on how to engage and retain audiences, whether it's through crafting a multimillion-dollar ad campaign, delivering a presentation, or convincing the world to support your cause. With interviews from more than fifty scientists, visionaries, and influencers, including Sheryl Sandberg, Steven Soderbergh, Jeff Weiner, David Copperfield, and Susan Cain, the book provides real-world examples of how captivology can be applied in various contexts.
Captivology: Наука о привлечении внимания людей В современном быстро развивающемся мире, основанном на технологиях, привлечение внимания людей стало важным навыком для всех, кто хочет выделиться и сделать свои идеи, проекты и продукты успешными. Независимо от того, являетесь ли вы учителем, предпринимателем, музыкантом или просто кем-то с большой идеей, понимание науки о каптивологии имеет решающее значение для успеха. В своей книге «Captivology: The Science of Captivology People's Attention» отмеченный наградами журналист, автор, предприниматель и инвестор Бен Парр предоставляет всеобъемлющее руководство о том, как захватить и удержать внимание, используя последние исследования в области психологии и нейробиологии в качестве основы для своих идей. Цель книги Цель «Captivology» - помочь читателям понять процесс привлечения внимания людей и то, как он работает, почему он имеет значение и как использовать психологические триггеры, чтобы вывести свои идеи, проекты и продукты на передний край культурного сознания. Книга предлагает практические советы о том, как вовлечь и удержать аудиторию, будь то путем создания многомиллионной рекламной кампании, презентации или убеждения мира в поддержке своего дела. С интервью более пятидесяти ученых, провидцев и влиятельных людей, включая Шерил Сэндберг, Стивена Содерберга, Джеффа Вайнера, Дэвида Копперфильда и Сьюзан Кейн, книга предоставляет реальные примеры того, как каптивология может применяться в различных контекстах.
Captivology : Science pour attirer l'attention des gens Dans le monde moderne en évolution rapide, basé sur la technologie, attirer l'attention des gens est devenu un savoir-faire important pour tous ceux qui veulent se démarquer et faire de leurs idées, projets et produits un succès. Que vous soyez un professeur, un entrepreneur, un musicien ou tout simplement quelqu'un avec une grande idée, la compréhension de la science de la captivologie est essentielle au succès. Dans son livre Captivology : The Science of Captivology People's Attraction, Ben Parr, journaliste, auteur, entrepreneur et investisseur primé, fournit un guide complet sur la façon de capter et de retenir l'attention en utilisant les dernières recherches en psychologie et en neurosciences comme base de ses idées. but du livre « Captivology » est d'aider les lecteurs à comprendre le processus d'attirer l'attention des gens et comment il fonctionne, pourquoi il compte et comment utiliser les déclencheurs psychologiques pour mettre leurs idées, projets et produits au premier plan de la conscience culturelle. livre offre des conseils pratiques sur la façon d'impliquer et de retenir le public, que ce soit en créant une campagne publicitaire de plusieurs millions de dollars, en présentant ou en persuadant le monde de soutenir sa cause. Avec des interviews de plus de cinquante scientifiques, visionnaires et influenceurs, dont Cheryl Sandberg, Stephen Soderbergh, Jeff Weiner, David Copperfield et Susan Kane, le livre donne des exemples concrets de la façon dont la captivologie peut être appliquée dans différents contextes.
Captivology: La ciencia de llamar la atención de las personas En un mundo en rápido desarrollo basado en la tecnología, llamar la atención de las personas se ha convertido en una habilidad importante para cualquiera que quiera destacar y hacer que sus ideas, proyectos y productos tengan éxito. Ya sea que seas un profesor, un empresario, un músico o simplemente alguien con una gran idea, entender la ciencia de la capitología es crucial para el éxito. En su libro «Captivology: The Science of Captivology People's Attention», el galardonado periodista, autor, empresario e inversor Ben Parr proporciona una guía integral sobre cómo capturar y retener la atención, utilizando las últimas investigaciones en psicología y neurociencia como base para sus ideas. objetivo del libro objetivo de «Captivology» es ayudar a los lectores a entender el proceso de llamar la atención de las personas y cómo funciona, por qué importa y cómo utilizar desencadenantes psicológicos para llevar sus ideas, proyectos y productos a la vanguardia de la conciencia cultural. libro ofrece consejos prácticos sobre cómo involucrar y retener a la audiencia, ya sea creando una campaña publicitaria multimillonaria, presentando o convenciendo al mundo de apoyar su causa. Con entrevistas de más de cincuenta científicos, videntes e influyentes, entre ellos Cheryl Sandberg, Steven Soderbergh, Jeff Weiner, David Copperfield y Susan Kane, el libro proporciona ejemplos reales de cómo la capitología puede aplicarse en diferentes contextos.
Captivology: Ciências para chamar a atenção das pessoas Em um mundo em desenvolvimento moderno baseado na tecnologia, chamar a atenção das pessoas tornou-se uma habilidade importante para todos os que querem se destacar e tornar suas ideias, projetos e produtos bem sucedidos. Independentemente de ser um professor, um empresário, um músico ou apenas alguém com uma grande ideia, compreender a ciência da captivologia é fundamental para o sucesso. Em seu livro «Captivology: The Science of Captivology People's Actition», o jornalista, autor, empresário e investidor Ben Parr fornece um guia abrangente sobre como capturar e reter a atenção usando as últimas pesquisas sobre psicologia e neurociência como base para suas ideias. O objetivo do livro «Captivology» é ajudar os leitores a entender o processo de chamar a atenção das pessoas e como ele funciona, por que ele é importante e como usar desencadeadores psicológicos para levar suas ideias, projetos e produtos à frente da consciência cultural. O livro oferece dicas práticas sobre como envolver e manter a audiência, seja criando uma campanha multimilionária de publicidade, apresentação ou convicção do mundo para apoiar sua causa. Com entrevistas de mais de cinquenta cientistas, visionários e pessoas poderosas, incluindo Cheryl Sandberg, Steven Soderbergh, Jeff Weiner, David Copperfield e Susan Kane, o livro oferece exemplos reais de como a captivologia pode ser aplicada em diferentes contextos.
Captivology: La scienza dell'attenzione umana In un mondo moderno e in rapida evoluzione basato sulla tecnologia, attirare l'attenzione delle persone è diventato un'importante abilità per tutti coloro che vogliono distinguersi e rendere le loro idee, progetti e prodotti di successo. Che tu sia un insegnante, un imprenditore, un musicista o solo qualcuno con una grande idea, la comprensione della scienza della captivologia è fondamentale per il successo. Nel suo libro «Captivology: The Science of Captivology People's Attraction», Ben Parr, giornalista, autore, imprenditore e investitore premiato, fornisce una guida completa su come catturare e trattenere l'attenzione utilizzando le ricerche più recenti in psicologia e neuroscienze come base per le proprie idee. Scopo del libro «Captivology» è quello di aiutare i lettori a comprendere il processo di sensibilizzazione delle persone e il modo in cui funziona, perché conta e come utilizzare i trigger psicologici per portare le loro idee, progetti e prodotti sul fronte della coscienza culturale. Il libro offre consigli pratici su come coinvolgere e trattenere il pubblico, sia creando una campagna pubblicitaria multimilionaria, presentando o convincendo il mondo a sostenere la propria causa. Intervistato da più di cinquanta scienziati, veggenti e influenti, tra cui Cheryl Sandberg, Steven Soderbergh, Jeff Weiner, David Copperfield e Susan Kane, il libro fornisce esempi reali di come la captivologia può essere applicata in contesti diversi.
Captivology: Die Wissenschaft, die Aufmerksamkeit der Menschen auf sich zu ziehen In der heutigen schnelllebigen, technologiegetriebenen Welt ist die Aufmerksamkeit der Menschen zu einer wichtigen Fähigkeit für alle geworden, die sich abheben und ihre Ideen, Projekte und Produkte zum Erfolg führen wollen. Egal, ob e ein hrer, Unternehmer, Musiker oder einfach jemand mit einer großen Idee sind, das Verständnis der Wissenschaft der Captivology ist entscheidend für den Erfolg. In seinem Buch „Captivology: The Science of Captivology People's Attention“ bietet der preisgekrönte Journalist, Autor, Unternehmer und Investor Ben Parr einen umfassenden itfaden, wie man Aufmerksamkeit gewinnt und behält, indem er die neueste Forschung in Psychologie und Neurowissenschaften als Grundlage für seine Ideen verwendet. Ziel des Buches Das Ziel von „Captivology“ ist es, den sern zu helfen, den Prozess zu verstehen, der die Aufmerksamkeit der Menschen auf sich zieht und wie er funktioniert, warum er wichtig ist und wie sie psychologische Auslöser nutzen können, um ihre Ideen, Projekte und Produkte an die Spitze des kulturellen Bewusstseins zu bringen. Das Buch bietet praktische Tipps, wie man ein Publikum einbinden und halten kann, sei es durch die Erstellung einer millionenschweren Werbekampagne, eine Präsentation oder die Überzeugung der Welt, ihr Anliegen zu unterstützen. Mit Interviews mit mehr als fünfzig Wissenschaftlern, Visionären und einflussreichen Personen, darunter Sheryl Sandberg, Steven Soderbergh, Jeff Weiner, David Copperfield und Susan Kane, liefert das Buch reale Beispiele dafür, wie Captivology in verschiedenen Kontexten angewendet werden kann.
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Captivology: İnsanlarla Etkileşim Bilimi Günümüzün hızlı tempolu, teknoloji tabanlı dünyasında, insanlarla etkileşim kurmak, öne çıkmak ve fikirlerini, projelerini ve ürünlerini başarılı kılmak isteyen herkes için önemli bir beceri haline geldi. Bir öğretmen, girişimci, müzisyen veya sadece büyük bir fikri olan biri olsanız da, captivoloji bilimini anlamak başarı için kritik öneme sahiptir. Ödüllü gazeteci, yazar, girişimci ve yatırımcı Ben Parr, "Captivology: The Science of Captivology People's Attention'adlı kitabında, psikoloji ve sinirbilimdeki en son araştırmaları fikirlerinin temeli olarak kullanarak, dikkatin nasıl yakalanacağı ve korunacağı konusunda kapsamlı bir rehber sunmaktadır. Captivology'nin amacı, okuyucuların insanların dikkatini çekme sürecini ve nasıl çalıştığını, neden önemli olduğunu ve fikirlerini, projelerini ve ürünlerini kültürel bilincin ön plana çıkarmak için psikolojik tetikleyicilerin nasıl kullanılacağını anlamalarına yardımcı olmaktır. Kitap, milyonlarca dolarlık bir reklam kampanyası oluşturarak, dünyayı davasını desteklemeye ikna ederek veya ikna ederek, bir izleyici kitlesinin nasıl meşgul edileceği ve tutulacağı konusunda pratik tavsiyeler sunmaktadır. Elliden fazla akademisyen, vizyoner ve Sheryl Sandberg, Steven Soderbergh, Jeff Weiner, David Copperfield ve Susan Cain gibi etkileyicilerle yapılan röportajlarla kitap, captivolojinin çeşitli bağlamlarda nasıl uygulanabileceğine dair gerçek dünya örnekleri sunuyor.
علم الكابتيفولوجيا: علم إشراك الناس في عالم اليوم السريع الخطى والقائم على التكنولوجيا، أصبح إشراك الناس مهارة مهمة لأي شخص يريد التميز وإنجاح أفكاره ومشاريعه ومنتجاته. سواء كنت مدرسًا أو رائد أعمال أو موسيقيًا أو مجرد شخص لديه فكرة كبيرة، فإن فهم علم الأسرى أمر بالغ الأهمية للنجاح. في كتابه «Captivology: The Science of Captivology انتباه الناس»، يقدم الصحفي والمؤلف ورائد الأعمال والمستثمر الحائز على جوائز بن بار دليلاً شاملاً حول كيفية جذب الانتباه والاحتفاظ به، باستخدام أحدث الأبحاث في علم النفس وعلم الأعصاب كأساس لأفكاره. الهدف من Captivology هو مساعدة القراء على فهم عملية جذب انتباه الناس وكيفية عملها، ولماذا هو مهم، وكيفية استخدام المحفزات النفسية لجعل أفكارهم ومشاريعهم ومنتجاتهم في طليعة الوعي الثقافي. يقدم الكتاب نصائح عملية حول كيفية إشراك الجمهور والاحتفاظ به، سواء من خلال إنشاء حملة إعلانية بملايين الدولارات، أو تقديم أو إقناع العالم بدعم قضيته. مع مقابلات من أكثر من خمسين عالمًا وصاحب رؤية ومؤثرين بما في ذلك شيريل ساندبرج وستيفن سودربيرغ وجيف وينر وديفيد كوبرفيلد وسوزان كاين، يقدم الكتاب أمثلة واقعية لكيفية تطبيق علم الأسرى في مجموعة متنوعة من السياقات.

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