BOOKS - Hope in a Jar: The Making of America's Beauty Culture
Hope in a Jar: The Making of America
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Hope in a Jar: The Making of America's Beauty Culture
Author: Kathy Peiss
Year: January 1, 1998
Format: PDF
File size: PDF 13 MB
Language: English



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Hope in a Jar: The Making of America's Beauty Culture In this captivating book, historian Kathy Peiss delves into the fascinating history of the cosmetics industry, revealing how women played a crucial role in shaping the multibillion-dollar industry we know today. From its humble beginnings as a scorned practice to its current status as an indispensable part of modern life, the evolution of makeup has been shaped by the ingenuity and determination of women seeking freedom, identity, and sexual allure. The Rise of Cosmetics Once considered immoral, powder and paint have become an essential aspect of modern life for millions of respectable women. In Hope in a Jar, Peiss explores how black and white women like Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden, and Madame C. J. Walker helped shape the beauty industry, which relied less on advertising and more on word-of-mouth recommendations and customs passed down through generations of women. These pioneering entrepreneurs built their businesses on the principles of freedom, identity, and sexual allure, paving the way for the modern femininity we know today.
Hope in a Jar: The Making of America's Beauty Culture В этой увлекательной книге историк Кэти Пейсс углубляется в увлекательную историю косметической индустрии, раскрывая, как женщины сыграли решающую роль в формировании многомиллиардной индустрии, которую мы знаем сегодня. От своего скромного начала в качестве презираемой практики до своего нынешнего статуса незаменимой части современной жизни, эволюция макияжа была сформирована изобретательностью и решимостью женщин, ищущих свободу, идентичность и сексуальный соблазн. Когда-то считавшиеся безнравственными пудра и краска стали неотъемлемым аспектом современной жизни миллионов добропорядочных женщин. В фильме «Надежда в банке» Пейсс исследует, как черно-белые женщины, такие как Хелена Рубенштейн и Энни Тернбо Мэлоун, Элизабет Арден и мадам С. Дж. Уокер, помогли сформировать индустрию красоты, которая меньше полагалась на рекламу и больше на рекомендации из уст в уста и обычаи, передаваемые через поколения женщин. Эти начинающие предприниматели строили свой бизнес на принципах свободы, идентичности и сексуальной привлекательности, прокладывая путь к современной женственности, которую мы знаем сегодня.
Hope in a Jar : The Making of America Beauty Culture Dans ce livre fascinant, l'historienne Kathy Peiss explore l'histoire fascinante de l'industrie cosmétique en révélant comment les femmes ont joué un rôle crucial dans la formation de l'industrie multimillionnaire que nous connaissons aujourd'hui. De ses humbles débuts en tant que pratique méprisable à son statut actuel d'élément indispensable de la vie moderne, l'évolution du maquillage a été façonnée par l'ingéniosité et la détermination des femmes en quête de liberté, d'identité et de tentation sexuelle. Autrefois considérées comme immorales, la poudre et la peinture sont devenues un aspect essentiel de la vie moderne de millions de femmes respectables. Dans Hope in the Bank, Peiss explore comment les femmes noires et blanches, comme Helena Rubenstein et Annie Ternbo Malone, Elizabeth Arden et Mme S. J. Walker, ont contribué à façonner une industrie de la beauté qui s'appuyait moins sur la publicité et plus sur les recommandations de bouche à bouche et les coutumes transmises par des générations de femmes. Ces aspirants entrepreneurs ont bâti leur entreprise sur les principes de liberté, d'identité et d'attrait sexuel, ouvrant la voie à la féminité moderne que nous connaissons aujourd'hui.
Hope in a Jar: The Making of America's Beauty Culture En este fascinante libro, la historiadora Katie Paiss profundiza en la fascinante historia de la industria cosmética, revelando cómo las mujeres han jugado un papel crucial en la formación de la multimillonaria industria que conocemos hoy en día. Desde sus humildes inicios como práctica despreciada hasta su actual condición de parte indispensable de la vida moderna, la evolución del maquillaje se ha moldeado por el ingenio y la determinación de las mujeres que buscan la libertad, la identidad y la tentación sexual. polvo y la pintura, una vez considerados inmorales, se han convertido en un aspecto integral de la vida moderna de millones de mujeres respetables. En la película Hope in the Bank, Paiss explora cómo mujeres en blanco y negro como Helena Rubenstein y Annie Turnbo Malone, Elizabeth Arden y Madame S. J. Walker ayudaron a formar una industria de la belleza que dependía menos de la publicidad y más de las recomendaciones de boca a boca y costumbres transmitidas a través de generaciones de mujeres. Estas emprendedoras incipientes construyeron sus negocios bajo los principios de libertad, identidad y atractivo sexual, allanando el camino hacia la feminidad moderna que hoy conocemos.
Hope in a Jar: The Making of America's Beauty Culture In questo affascinante libro, la storica Katie Payss approfondisce la storia affascinante dell'industria cosmetica, rivelando come le donne abbiano avuto un ruolo cruciale nella formazione dell'industria multimilionaria che conosciamo oggi. Dal suo modesto inizio come pratica disprezzante al suo status attuale parte indispensabile della vita moderna, l'evoluzione del trucco è stata formata dall'ingegnosità e dalla determinazione delle donne in cerca di libertà, identità e tentazione sessuale. Una volta considerati immorali, la pittura e la pittura sono diventati un aspetto essenziale della vita moderna di milioni di donne buone. In Speranza in banca, Paiss indaga come le donne in bianco e nero, come Helena Rubenstein e Annie Ternbo Malone, Elizabeth Arden e Madame S. J. Walker, abbiano contribuito a creare un'industria di bellezza che si affidava meno alla pubblicità e più alle raccomandazioni di bocca in bocca e alle abitudini trasmesse attraverso generazioni di donne. Questi aspiranti imprenditori hanno costruito il loro business sui principi di libertà, identità e attrazione sessuale, aprendo la strada alla femminilità moderna che conosciamo oggi.
Hope in a Jar: The Making of America's Beauty Culture In diesem faszinierenden Buch taucht die Historikerin Katie Peiss tief in die faszinierende Geschichte der Kosmetikindustrie ein und enthüllt, wie Frauen die milliardenschwere Industrie, die wir heute kennen, entscheidend mitgestaltet haben. Von ihren bescheidenen Anfängen als verachtete Praxis bis zu ihrem gegenwärtigen Status als unverzichtbarer Bestandteil des modernen bens wurde die Evolution des Make-ups durch den Einfallsreichtum und die Entschlossenheit von Frauen geprägt, die Freiheit, Identität und sexuelle Versuchung suchten. Einst als unmoralisch angesehen, wurden Puder und Farbe zu einem integralen Bestandteil des modernen bens von Millionen anständiger Frauen. In Hope in the Bank untersucht Peiss, wie Schwarz-Weiß-Frauen wie Helena Rubenstein und Annie Turnbeau Malone, Elizabeth Arden und Madame S. J. Walker eine Schönheitsindustrie mitgestalteten, die weniger auf Werbung und mehr auf Mundpropaganda-Empfehlungen und Bräuche setzte, die über Generationen von Frauen weitergegeben wurden. Diese aufstrebenden Unternehmer bauten ihr Geschäft auf den Prinzipien von Freiheit, Identität und Sexappeal auf und ebneten den Weg für die moderne Weiblichkeit, die wir heute kennen.
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Hope in a Jar: The Making of America's Beauty Culture (Bir Kavanozdaki Umut: Amerika'nın Güzellik Kültürünün Oluşumu) Bu ilgi çekici kitapta, tarihçi Katie Peiss, kozmetik endüstrisinin büyüleyici tarihini inceleyerek, kadınların bugün bildiğimiz milyarlarca dolarlık endüstriyi şekillendirmede nasıl kritik bir rol oynadığını ortaya koyuyor. Hor görülen bir uygulama olarak mütevazı başlangıcından, modern yaşamın vazgeçilmez bir parçası olarak mevcut statüsüne kadar, makyajın evrimi, özgürlük, kimlik ve cinsel baştan çıkarma arayan kadınların yaratıcılığı ve kararlılığı ile şekillenmiştir. Bir zamanlar ahlaksız olarak kabul edilen toz ve boya, milyonlarca saygın kadının modern yaşamının ayrılmaz bir parçası haline geldi. "Bankadaki Umut'ta Peiss, Helena Rubenstein ve Annie Turnbo Malone, Elizabeth Arden ve Madame S. J. Walker gibi siyah ve beyaz kadınların, reklamcılığa daha az, ağızdan ağıza tavsiyelere ve geleneklere dayanan bir güzellik endüstrisinin şekillenmesine nasıl yardımcı olduğunu araştırıyor. Bu hevesli girişimciler, işlerini özgürlük, kimlik ve cinsiyet çekiciliği ilkeleri etrafında inşa ettiler ve bugün bildiğimiz modern kadınlığın yolunu açtılar.
Hope in a Jar: The Making of America's Beauty Culture في هذا الكتاب الجذاب، تتعمق المؤرخة كاتي بيس في التاريخ الرائع لصناعة مستحضرات التجميل، وتكشف كيف لعبت النساء دورًا حاسمًا في تشكيل صناعة بمليارات الدولارات التي نعرفها اليوم. منذ بداياتها المتواضعة كممارسة محتقرة إلى وضعها الحالي كجزء لا غنى عنه من الحياة الحديثة، تم تشكيل تطور المكياج من خلال براعة وتصميم النساء الباحثات عن الحرية والهوية والإغواء الجنسي. في يوم من الأيام كانت تعتبر غير أخلاقية، أصبح المسحوق والطلاء جزءًا لا يتجزأ من الحياة الحديثة لملايين النساء المحترمات. في «Hope in the Bank»، تستكشف Peiss كيف ساعدت النساء السود والبيض مثل Helena Rubenstein و Annie Turnbo Malone و Elizabeth Arden و Madame S. انتقلت عبر أجيال من النساء. بنى رواد الأعمال الطموحون أعمالهم حول مبادئ الحرية والهوية والجاذبية الجنسية، مما مهد الطريق للأنوثة الحديثة التي نعرفها اليوم.

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