The book "Broadcasting Television and Radio Broadcasting No. 81 December 2017-January 2018" is a comprehensive guide to the latest developments in broadcasting technology and their impact on society. The author, a renowned expert in the field, provides an in-depth analysis of the current state of the industry and offers insights into the future of broadcasting. The book begins by exploring the history of broadcasting, from its early beginnings to the present day, highlighting key milestones and technological advancements that have shaped the industry. It then delves into the current state of broadcasting, discussing the various platforms and delivery methods available to audiences today, including traditional television, radio, and online streaming services. The author examines the pros and cons of each platform, providing a balanced view of the strengths and weaknesses of each. One of the central themes of the book is the rapid evolution of technology and its impact on the broadcasting industry. The author emphasizes the need for broadcasters to stay up-to-date with the latest advancements in order to remain competitive and relevant. This includes embracing new technologies such as virtual reality, artificial intelligence, and machine learning, which are transforming the way content is created, distributed, and consumed. The author also highlights the importance of understanding the needs and preferences of audiences, and how broadcasters can use data analytics to better serve their viewers.

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